No news for the NDP

Posted by cwaddell under Election 2011, Election 2011 Faculty links, Election 2011 Media commentary, Media Commentary

Christopher Waddell

Week two and are we seeing the first glimpses of the NDP’s nightmare? The party complained in the last two elections that it and leader Jack Layton were being ignored in much of the campaign media coverage. Prior to this campaign there were rumours that some media organizations in a bid to cut costs would only travel with the NDP part of the time.

Last week CBC, CTV and Global nightly national newscasts all featured stories on the NDP campaign almost every night but this week has started out very differently.

Only CBC led with the election – Global led with Southwest Airlines Boeing 737 problems and CTV focused on the sentencing in adult court of the two young offender murderers of an 18 year old girl in BC.

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Red Book reality check: Libs campaigning from the left?

Posted by padams under Election 2011, Election 2011 Campaign strategy, Political Strategy

Paul Adams

One thing Stephen Harper and Jack Layton were able to agree on in the hours after Michael Ignatieff’s launch of the Liberal platform on Sunday was that it had stolen a page or two from the NDP. The platform — an admirably long and detailed document — was filled with commitments to education, health, day care and elder care. It was a liberal document, albeit encased in a pledge to bring down the deficit over time, in part by returning corporate taxes to their 2009 level.

The question for the voters about this platform — as for that of any other party — is how seriously to take it.

Jack Layton remarked that the Liberals are famous for using a Xerox machine to copy the NDP’s policies during an election, then using a shredder to dispose of them later.

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Launching Week Two

Posted by ealboim under All, Election 2011, Election 2011 Campaign strategy, Election 2011 Faculty links, Election 2011 Media commentary

Elly Alboim

The Liberal platform launch was unusual. It was part game show and part infomercial, putting Mr. Ignatieff at centre stage directing traffic, taking questions and delivering substance in bits and pieces. It was somewhat surprising because normally a platform launch is the occasion for something more sober and austere that emphasizes the agenda for government as its centerpiece.

But the current Liberal task is more complex than that.

Mr. Ignatieff’s constellation of leadership attributes has been weak and he must be seen to be an alternative prime minister before the Liberal party can be taken seriously as an alternative government. Today’s launch seemed to be driven by that underlying thesis. It was another – and much more important venue – to showcase his performance skills. As journalists have been reporting, he was very fluid, and comfortable. He handled questions apparently without specific preparation and did so off the cuff. More importantly, he structured his answers to questions very well using value propositions, anecdotes and accessible language. His summary attacking Mr. Harper’s governing style and its implications for “democracy” was a harbinger of the character debate that will underpin the Liberal narrative for the next four weeks.

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Storyline alert! NDP campaign in trouble…

Posted by padams under Election 2011, Election 2011 Campaign strategy, Election 2011 Media commentary, Media Commentary, Political Strategy

Paul Adams

Jack Layton had a press availability in Sudbury this morning after his event-of-the-day, on recruiting and training more doctors to practice in smaller centres. The questions showed that there is a new storyline emerging among reporters on the NDP plane.

Reporters who had been on Layton’s previous campaigns pointed out that he has not been speaking to large crowds as he has done in the past, and that he is doing fewer events each day than the other leaders.

What they are probing for, of course, is whether Layton’s health — he is suffering from prostate cancer and a recently fractured hip — is inhibiting his capacity and performance on the campaign trail.

Now, it seems extremely unlikely that anyone outside the NDP campaign bubble will have noticed this, assuming the journos’ assessment of his campaign is correct.

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Every picture tells a story

Posted by cwaddell under Election 2011, Election 2011 Campaign strategy, Election 2011 Faculty links, Election 2011 Media commentary

Christopher Waddell

The best television shows viewers the story rather than telling it to them.

That’s why it is difficult to understand the Conservatives’ initial media strategy. Leaving aside the concerns of journalists about the number of questions they get to ask Mr Harper (the public really doesn’t care about reporters’ working conditions), the visual impression left from yesterday’s visit by Mr Harper to a container port reinforces all that his opponents are saying about him every day as they campaign.

Yesterday’s images shouted aloofness and isolation – standing all alone in an empty container port marshaling yard behind a podium with containers in the background appearing to be lecturing a polite crowd sitting a respectful distance away. The TV wide shots give it all away, magnifying that distance in what seems a visual metaphor for the campaign’s early days. It’s the pictures that matter much more than the words and those shots were featured prominently in last night’s television stories about the Conservative campaign.

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