{"id":47,"date":"2015-04-14T17:29:27","date_gmt":"2015-04-14T17:29:27","guid":{"rendered":"http:\/\/cusjc.ca\/canadapost\/?p=47"},"modified":"2015-05-22T17:45:43","modified_gmt":"2015-05-22T17:45:43","slug":"the-cheque-is-not-in-the-mail","status":"publish","type":"post","link":"https:\/\/cusjc.ca\/canadapost\/?p=47","title":{"rendered":"The cheque is not in the mail"},"content":{"rendered":"<p style=\"text-align: left;\">From the time that the first Canadian postage stamp was issued in 1851, the adhesives have illustrated culturally, socially and politically important moments in national history. These bits of iconography have displayed narratives that run central to life in Canada, including anything from engravings of native beavers to portraits of the royal crowns of England. It follows that leading Canadian artists have expressed a notably high regard for postage, as seen in the commentary of painter and sculptor Charles Comfort. In 1947, Comfort wrote that stamps, \u201c\u2026bring to the recipient, whether at home or abroad, something of the character, the national dignity, the contemporary awareness of the state in which it had its origin.\u201d<\/p>\n<p class=\"subhead\">Weak cultural value<\/p>\n<p>Canada Post is responsible for continuing to showcase central accomplishments, traditions and key historic events through postage stamps. High-speed communications have changed this task. Along with conventional stamps stuck on paper envelopes are new forms of delivery geared towards advertising, publishing, government and finance.\u00a0In today\u2019s digital age, postal transformations in each of these industries detract from the cultural value once associated with the mail.<\/p>\n<h3 style=\"text-align: center;\">Selection of early Canadian postage stamps<\/h3>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-47 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/cusjc.ca\/canadapost\/wp-content\/uploads\/2015\/04\/s000031k_a1.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/cusjc.ca\/canadapost\/wp-content\/uploads\/2015\/04\/s000031k_a1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Issue date: 1851 \u2013 This portrait of Queen Victoria is a reproduction of a painting produced by Alfred Edward Chalon in 1837. The reuse of this image linked Canada&#039;s postal system with the U.K.&#039;s as it had already been used for previously released British colonial stamps.\" srcset=\"https:\/\/cusjc.ca\/canadapost\/wp-content\/uploads\/2015\/04\/s000031k_a1-150x150.jpg 150w, https:\/\/cusjc.ca\/canadapost\/wp-content\/uploads\/2015\/04\/s000031k_a1-230x230.jpg 230w, https:\/\/cusjc.ca\/canadapost\/wp-content\/uploads\/2015\/04\/s000031k_a1-80x80.jpg 80w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/cusjc.ca\/canadapost\/wp-content\/uploads\/2015\/04\/s002250k.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/cusjc.ca\/canadapost\/wp-content\/uploads\/2015\/04\/s002250k-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Issue date: 1851 \u2013 The 3-pence Beaver stamp was designed by engineer Sandford Fleming who helped develop the Canadian railway system. The image of a beaver building a dam represented young Canadians settling in budding towns and communities. It also illustrated the Canadian fur trade, which was instrumental to the country&#039;s commercial foundation.\" srcset=\"https:\/\/cusjc.ca\/canadapost\/wp-content\/uploads\/2015\/04\/s002250k-150x150.jpg 150w, https:\/\/cusjc.ca\/canadapost\/wp-content\/uploads\/2015\/04\/s002250k-230x230.jpg 230w, https:\/\/cusjc.ca\/canadapost\/wp-content\/uploads\/2015\/04\/s002250k-80x80.jpg 80w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/cusjc.ca\/canadapost\/wp-content\/uploads\/2015\/04\/s001383k.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/cusjc.ca\/canadapost\/wp-content\/uploads\/2015\/04\/s001383k-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Issue date: 1851 \u2013 This portrait captured Canada&#039;s political and royal ties to the United Kingdom. Additionally, Prince Albert is known for his interests in agriculture and social and industrial reform policy, both of which have been historically fundamental to life in Canada.\" srcset=\"https:\/\/cusjc.ca\/canadapost\/wp-content\/uploads\/2015\/04\/s001383k-150x150.jpg 150w, https:\/\/cusjc.ca\/canadapost\/wp-content\/uploads\/2015\/04\/s001383k-230x230.jpg 230w, https:\/\/cusjc.ca\/canadapost\/wp-content\/uploads\/2015\/04\/s001383k-80x80.jpg 80w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/cusjc.ca\/canadapost\/wp-content\/uploads\/2015\/04\/s001400k.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/cusjc.ca\/canadapost\/wp-content\/uploads\/2015\/04\/s001400k-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Issue date: 1855 \u2013 This portrait of Jacques Cartier acknowledged the famed explorer who in 1534 voyaged to Newfoundland and New Brunswick. Cartier is also framed on either side by a beaver and three maple leaves, depicting Canadian fauna and flora.\" srcset=\"https:\/\/cusjc.ca\/canadapost\/wp-content\/uploads\/2015\/04\/s001400k-150x150.jpg 150w, https:\/\/cusjc.ca\/canadapost\/wp-content\/uploads\/2015\/04\/s001400k-230x230.jpg 230w, https:\/\/cusjc.ca\/canadapost\/wp-content\/uploads\/2015\/04\/s001400k-80x80.jpg 80w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/cusjc.ca\/canadapost\/wp-content\/uploads\/2015\/04\/s001398k.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/cusjc.ca\/canadapost\/wp-content\/uploads\/2015\/04\/s001398k-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Issue date: 1857 \u2013 The &quot;Canada packet postage&quot; wording surrounding this portrait of Queen Victoria referenced Canadian steamships previously known as &quot;packets.&quot; This stamp was used specifically for mail sent to England through Canadian vessels.\" srcset=\"https:\/\/cusjc.ca\/canadapost\/wp-content\/uploads\/2015\/04\/s001398k-150x150.jpg 150w, https:\/\/cusjc.ca\/canadapost\/wp-content\/uploads\/2015\/04\/s001398k-230x230.jpg 230w, https:\/\/cusjc.ca\/canadapost\/wp-content\/uploads\/2015\/04\/s001398k-80x80.jpg 80w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/cusjc.ca\/canadapost\/wp-content\/uploads\/2015\/04\/s001401k.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/cusjc.ca\/canadapost\/wp-content\/uploads\/2015\/04\/s001401k-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Issue date: 1858 \u2013 The half penny stamp featuring a portrait of Queen Victoria was used to pay for a variety of Canadian materials such as soldiers letters, town letters and periodicals.\" srcset=\"https:\/\/cusjc.ca\/canadapost\/wp-content\/uploads\/2015\/04\/s001401k-150x150.jpg 150w, https:\/\/cusjc.ca\/canadapost\/wp-content\/uploads\/2015\/04\/s001401k-230x230.jpg 230w, https:\/\/cusjc.ca\/canadapost\/wp-content\/uploads\/2015\/04\/s001401k-80x80.jpg 80w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/cusjc.ca\/canadapost\/wp-content\/uploads\/2015\/04\/s001407k.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/cusjc.ca\/canadapost\/wp-content\/uploads\/2015\/04\/s001407k-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Issue date: 1859 \u2013 Changes in Canadian currency from sterling to dollar spurred the creation of postage stamps priced according to cents. This formally removed pence from the mailing system.\" srcset=\"https:\/\/cusjc.ca\/canadapost\/wp-content\/uploads\/2015\/04\/s001407k-150x150.jpg 150w, https:\/\/cusjc.ca\/canadapost\/wp-content\/uploads\/2015\/04\/s001407k-230x230.jpg 230w, https:\/\/cusjc.ca\/canadapost\/wp-content\/uploads\/2015\/04\/s001407k-80x80.jpg 80w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/cusjc.ca\/canadapost\/wp-content\/uploads\/2015\/04\/s001409k.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/cusjc.ca\/canadapost\/wp-content\/uploads\/2015\/04\/s001409k-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Issue date: 1864 \u2013 The reduced two cent postal stamp rate was used by members of the Canadian armed forces. It also paid for additional charges on newspapers shipped to the U.K.\" srcset=\"https:\/\/cusjc.ca\/canadapost\/wp-content\/uploads\/2015\/04\/s001409k-150x150.jpg 150w, https:\/\/cusjc.ca\/canadapost\/wp-content\/uploads\/2015\/04\/s001409k-230x230.jpg 230w, https:\/\/cusjc.ca\/canadapost\/wp-content\/uploads\/2015\/04\/s001409k-80x80.jpg 80w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/cusjc.ca\/canadapost\/wp-content\/uploads\/2015\/04\/s001440k.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/cusjc.ca\/canadapost\/wp-content\/uploads\/2015\/04\/s001440k-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Issue date: 1875 \u2013 In 1875, rates on letters sent to the U.K. decreased. In response, the Dominion of Canada released the five cent stamp, the first temporary form of postage.\" srcset=\"https:\/\/cusjc.ca\/canadapost\/wp-content\/uploads\/2015\/04\/s001440k-150x150.jpg 150w, https:\/\/cusjc.ca\/canadapost\/wp-content\/uploads\/2015\/04\/s001440k-230x230.jpg 230w, https:\/\/cusjc.ca\/canadapost\/wp-content\/uploads\/2015\/04\/s001440k-80x80.jpg 80w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>&nbsp;<\/p>\n<p>The Canadian advertising mail sector provides some of the most striking examples of this decrease in value. Before most Canadians had access to the Internet,\u00a0addressed and unaddressed admail offered unmatched opportunities for publicity. Addressed admail was the preferred route for targeting specific individuals who were generally expected to read their mail. Unaddressed admail was also associated with high readership levels, although with less accurate targeting. In all of this, Canada Post had the unique ability to identify clients on mailing routes.<\/p>\n<p>For 30 years, Canadian stamp collector, dealer and exhibitor Ian Kimmerly benefited from admail\u2019s advantages. Between 1984 and 2014, Kimmerly did most of the promotions for his business Ian Kimmerly Stamps through mailed flyers and catalogues, allowing him to zero in on the precise locations of his customers.<\/p>\n<p>\u201cIf you can capture your customers home address or office address, that\u2019s more effective than an e-mail or a newspaper advertisement,\u201d says Kimmerly. This point may reflect the niche market of stamp collectors served by Kimmerly, but it is out of step with forces shaping contemporary advertising.<\/p>\n<p class=\"subhead\">The rise of digital alternatives<\/p>\n<p>For instance, leading financial institutions are cutting back on mailed advertisements. Between 2010 and 2011, Scotiabank reported a significant decrease in its use of paper for marketing from 165 tonnes to 92 tonnes, a 44 per cent plunge in just one year. This is consistent with the bank\u2019s 2008 introduction of an environmental paper policy incorporating digital marketing strategies and electronic brochures.<\/p>\n<p>This environmental movement reflects increased investment in online advertising. Based on 2013 <a href=\"http:\/\/iabcanada.com\/digital-overtakes-tv-for-largest-share-of-ad-spend-in-canada\/\" target=\"_blank\">findings<\/a>\u00a0released by the Interactive Advertising Bureau of Canada, a not-for-profit trade association, Canadian advertisers spent more on digital marketing than on print, radio or television mediums. Not surprisingly, earnings from online promotions shot up in the same year, with annual virtual advertising revenues reaching $3.5 billion, a 14 per cent hike from 2012.<\/p>\n<p>This surge in earnings mirrors a growing list of innovative and convenient options for online advertising. Sophisticated digital alternatives have overpowered any advantages that admail could have gained through shrinking newspaper and magazine circulation numbers. Using online display alone, advertisers have been able to single out clients based on demographics, location and search history, which resulted in total spending of $1.1 billion in 2014, up from $800 million in 2011.<\/p>\n<p>Advertising on the Internet is also appealing because of its low costs compared to traditional promotions. Market research conducted by ZenithOptimedia in 2013 showed that digital advertising costs roughly $20 per thousand visitors versus $50 per thousand visitors for mailed advertising.<\/p>\n<p>Additionally, ZenithOptimedia predicts that mobile advertising will experience the most rapid growth. As Canadians continue to purchase smartphones with an expanding list of installed applications, admail must contend with the modern appeal of mobile publicity.<\/p>\n<p>The potential to launch cheaper mobile and web-based versions of newspapers and magazines is also attracting the publishing industry, which is swapping physical mail for digital content. In 2014, Canada Post delivered 36 million fewer publications and renewal subscriptions than it did in 2013. This comes of materials readily available on websites, tablets and smartphones, effectively minimizing the need for the delivery of hardcopy publications.<\/p>\n<blockquote><p>\u201cA lot of people don&#8217;t trust digital. They want a hard copy. A bank statement. A Visa statement. An investment statement.&#8221; -Robert Campbell<\/p><\/blockquote>\n<p>If U.S. media structures are at all indicative of what\u2019s to come for Canadian titles, the publishing industry will continue to expand its virtual channels. During the first half of 2014, American magazines had 11.6 million digital editions, compared with 10.2 million digital editions in the first half of 2013. Even magazines such as <em>Reader\u2019s Digest<\/em> and <em>O, <\/em>which are considerably out of touch with younger demographics, have full-scale smartphone and web-enabled issues.<\/p>\n<p class=\"subhead\">Slashed postal services<\/p>\n<p>Much like the publication sector, federal bodies are also cutting back on the use of postal mail. Despite Canada Post\u2019s ownership by the Government of Canada, it announced in 2012 that paper cheques will be discontinued by 2016. In its place, federal employees will receive direct deposits.<\/p>\n<p>The decision to gradually eliminate mailed cheques is at odds with a number of Canadians who are skeptical of online banking. Mount Allison University president and vice-chancellor Robert Campbell observed this aversion while chairing the federal panel that authored the 2008 <em><a href=\"http:\/\/www.cupw-vancouver.org\/documents\/CPCSRrpt-eng.pdf\" target=\"_blank\">Strategic Review of the Canada Post Corporation<\/a>.<\/em><\/p>\n<p>\u201cA lot of people don&#8217;t trust digital. They want a hard copy. A bank statement. A Visa statement. An investment statement,\u201d says Campbell.<\/p>\n<p>From a fiscal standpoint, the desire for physical banking pales in comparison to digital savings. Public Works and Government Services Canada (PWGSC) claims that a single cheque costs $0.82 to produce. By contrast, individual direct deposits cost $0.13. PWGSC anticipates that this difference will save the Government of Canada approximately $17 million annually.<\/p>\n<p>The loss of business from the federal government, which will terminate the distribution of 300 million cheques on yearly basis, is compounded by the Canada Revenue Agency\u2019s (CRA) 2013 decision to no longer mail income tax packages. Not only did the CRA determine that paper costs four times more than electronic packages, in 2011 it found that about one million mailed envelopes went unused. Instead, taxpayers filed electronically.<\/p>\n<p>Bill payments, invoicing and documents sent to customers are also becoming less prevalent. Major companies such as Bell Media, Rogers and TELUS are charging monthly fees for paper statements, causing most new telecom clients to choose online billing. In general, Canadians have taken to electronic payment more quickly than their American counterparts. This includes telephone and web banking.<\/p>\n<p class=\"subhead\">Client dissatisfaction<\/p>\n<p>Labour unrest at Canada Post has also contributed to e-payment growth. During Canada Post\u2019s two-week lockout in 2011, Becky Stone, co-owner of the Organic Quilt Company in Hudson, Quebec, became particularly disillusioned with the Crown corporation. To accommodate her American clientele, Stone traveled to a U.S. postal service outlet where she dropped off more than\u00a030 packages.<\/p>\n<blockquote><p>\u201cThere is no guarantee that it\u2019s going to get into the mailbox. The postal person can get the addresses mixed up, that happened before\u2026we\u2019re going to push for e-mails.&#8221; -Claudette Frappier<\/p><\/blockquote>\n<p style=\"text-align: left;\">\u201cBusiness was interrupted as a result of the union action and that was incredibly frustrating as a small business owner. That notion rankles a lot of small business owners who have to rely on the postal system,\u201d says Stone.<\/p>\n<div id=\"attachment_167\" style=\"width: 470px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-167\" class=\"wp-image-167 size-full\" src=\"http:\/\/cusjc.ca\/canadapost\/wp-content\/uploads\/2015\/04\/7041.organic-quilt-knit-yarn-Green-Life-Becky-Stone.jpg\" alt=\"Organic Quilty Company co-owner Becky Stone \" width=\"460\" height=\"309\" srcset=\"https:\/\/cusjc.ca\/canadapost\/wp-content\/uploads\/2015\/04\/7041.organic-quilt-knit-yarn-Green-Life-Becky-Stone.jpg 460w, https:\/\/cusjc.ca\/canadapost\/wp-content\/uploads\/2015\/04\/7041.organic-quilt-knit-yarn-Green-Life-Becky-Stone-300x202.jpg 300w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\" \/><p id=\"caption-attachment-167\" class=\"wp-caption-text\">Organic Quilty Company co-owner Becky Stone. [Photo courtesy of Becky Stone]<\/p><\/div>\n<p style=\"text-align: left;\">The Conference Board of Canada found that most business owners and customers who switched to electronic modes of delivery during the last postal strike have yet to return to Canada Post.<\/p>\n<p>Propane Levac Inc. is another example of a small business turning away from Canada Post. Claudette Frappier is the accounting clerk for the Quebec-based gas company. She mails most statements and invoices to around 19,000 customers, but she is becoming increasingly frustrated with Canada Post\u2019s performance.<\/p>\n<p>\u201cThere is no guarantee that it\u2019s going to get into the mailbox. The postal person can get the addresses mixed up, that happened before\u2026we\u2019re going to push for e-mails,\u201d says Frappier.<\/p>\n<p>So far, Propane Levac Inc. has even tried to entice customers to use e-billing through prize draws offering free barbeques and up to $1,000 worth of propane for those who sign up for online payment.<\/p>\n<p>Given public disenchantment and plummeting postal mail volumes, Canada Post\u2019s responsibility to provide delivery\u00a0for every address in the country is less and less viable. As Canadians press ahead with digital advertising, publishing and payments, the national postal service is no longer as vital as it once was. The proverbial cheque is truly no longer in the mail, nor will it arrive with a stamp of much cultural consequence.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s digital age, postal transformations in sectors such as advertising, publishing and politics are trivializing the roles served by Canada Post. Electronic alternatives are quickly replacing those roles. <\/p>\n","protected":false},"author":2,"featured_media":55,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-47","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The cheque is not in the mail - Modern Mail<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cusjc.ca\/canadapost\/?p=47\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The cheque is not in the mail - Modern Mail\" \/>\n<meta property=\"og:description\" content=\"In today\u2019s digital age, postal transformations in sectors such as advertising, publishing and politics are trivializing the roles served by Canada Post. Electronic alternatives are quickly replacing those roles.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cusjc.ca\/canadapost\/?p=47\" \/>\n<meta property=\"og:site_name\" content=\"Modern Mail\" \/>\n<meta property=\"article:published_time\" content=\"2015-04-14T17:29:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-05-22T17:45:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cusjc.ca\/canadapost\/wp-content\/uploads\/2015\/04\/truck.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordanna Tennebaum\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cusjc.ca\/canadapost\/#website\",\"url\":\"https:\/\/cusjc.ca\/canadapost\/\",\"name\":\"Modern Mail\",\"description\":\"Can Canada Post survive in the digital age?\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cusjc.ca\/canadapost\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/cusjc.ca\/canadapost\/?p=47#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/cusjc.ca\/canadapost\/wp-content\/uploads\/2015\/04\/truck.jpg\",\"contentUrl\":\"https:\/\/cusjc.ca\/canadapost\/wp-content\/uploads\/2015\/04\/truck.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cusjc.ca\/canadapost\/?p=47#webpage\",\"url\":\"https:\/\/cusjc.ca\/canadapost\/?p=47\",\"name\":\"The cheque is not in the mail - Modern Mail\",\"isPartOf\":{\"@id\":\"https:\/\/cusjc.ca\/canadapost\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cusjc.ca\/canadapost\/?p=47#primaryimage\"},\"datePublished\":\"2015-04-14T17:29:27+00:00\",\"dateModified\":\"2015-05-22T17:45:43+00:00\",\"author\":{\"@id\":\"https:\/\/cusjc.ca\/canadapost\/#\/schema\/person\/8d8efd0ec3ed2b6b5fb516a54249d50a\"},\"breadcrumb\":{\"@id\":\"https:\/\/cusjc.ca\/canadapost\/?p=47#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cusjc.ca\/canadapost\/?p=47\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cusjc.ca\/canadapost\/?p=47#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cusjc.ca\/canadapost\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The cheque is not in the mail\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/cusjc.ca\/canadapost\/#\/schema\/person\/8d8efd0ec3ed2b6b5fb516a54249d50a\",\"name\":\"Jordanna Tennebaum\",\"url\":\"https:\/\/cusjc.ca\/canadapost\/?author=2\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The cheque is not in the mail - Modern Mail","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cusjc.ca\/canadapost\/?p=47","og_locale":"en_US","og_type":"article","og_title":"The cheque is not in the mail - Modern Mail","og_description":"In today\u2019s digital age, postal transformations in sectors such as advertising, publishing and politics are trivializing the roles served by Canada Post. 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