{"id":408,"date":"2018-11-30T13:55:32","date_gmt":"2018-11-30T18:55:32","guid":{"rendered":"https:\/\/cusjc.ca\/mosaic\/?p=408"},"modified":"2018-11-30T15:49:08","modified_gmt":"2018-11-30T20:49:08","slug":"listen-to-this-why-bad-bitchy-are-having-their-moment","status":"publish","type":"post","link":"https:\/\/cusjc.ca\/mosaic\/2018\/11\/30\/listen-to-this-why-bad-bitchy-are-having-their-moment\/","title":{"rendered":"Listen to this: Why Bad + Bitchy are having their moment"},"content":{"rendered":"<p><span class=\"otw-sc-dropcap otw-no-background large otw-no-border-color square dropen\" style=\"color: #a920b2 !important;\">F<\/span><\/p>\n<p><span style=\"font-weight: 400;\">or Erica Ifill, it started with a group chat between her friends. \u00a0Once Donald Trump was elected President of the United States, they decided that would not be enough. They got together, put an iPhone on the table and pressed record. \u201cVoila,\u201d Ifill says. \u201cWe had a podcast.\u201d<\/span><\/p>\n<div id=\"attachment_434\" style=\"width: 310px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-434\" class=\"size-medium wp-image-434\" src=\"https:\/\/cusjc.ca\/mosaic\/wp-content\/uploads\/2018\/11\/Erica-photo-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/cusjc.ca\/mosaic\/wp-content\/uploads\/2018\/11\/Erica-photo-300x300.jpg 300w, https:\/\/cusjc.ca\/mosaic\/wp-content\/uploads\/2018\/11\/Erica-photo-150x150.jpg 150w, https:\/\/cusjc.ca\/mosaic\/wp-content\/uploads\/2018\/11\/Erica-photo-160x160.jpg 160w, https:\/\/cusjc.ca\/mosaic\/wp-content\/uploads\/2018\/11\/Erica-photo-240x240.jpg 240w, https:\/\/cusjc.ca\/mosaic\/wp-content\/uploads\/2018\/11\/Erica-photo-60x60.jpg 60w, https:\/\/cusjc.ca\/mosaic\/wp-content\/uploads\/2018\/11\/Erica-photo-184x184.jpg 184w, https:\/\/cusjc.ca\/mosaic\/wp-content\/uploads\/2018\/11\/Erica-photo.jpg 400w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-434\" class=\"wp-caption-text\">Erica Ifill, co-host of the Bad + Bitchy podcast.<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Today, that podcast is known as Bad+Bitchy. Every Tuesday, millennial feminists Ifill, Erin Gee and Amy Kishek take on the latest news in politics, social issues and pop culture. Issues are covered from a intersectional lense. This is a way of looking at issues through the scope of race, gender and class. For these co-hosts, these means covering issues from the perspective of the marginalized. They do so with vivacious back-and-forth on what is bothering, comedy about the ridiculousness of world and biting commentary on misogynistic public figures. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The co-hosts come from different backgrounds to provide a variety of perspectives. Ifill is a black woman and economist who used to work for the Treasury Board of Canada and now runs her own digital media public relations company. Gee is a woman of Asian descent and is a freelancer in public relations and communications. Kishek is a woman of Palestinian-Canadian descent and a lawyer specializing in labour laws and human rights. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A self-proclaimed talker, Ifill does not hold back on their segments, like \u201cThis Week in Feminism\u201d \u201cRent and Receipts\u201d and \u201cMisogynist of the Week.\u201d <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the growth in podcast popularity, Ifill sees an opportunity to fill the gap in covering marginalized communities. This is a space Ifill wants Bad+Bitchy to have and the podcast works towards this goal every time an episode is downloaded. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To Ifill and her co-hosts, mainstream media has a fatal flaw. \u201cWe were just tired of mainstream media not taking the viewpoints [of the marginalized] into consideration,\u201d says Ifill. \u201cWe decided to talk about those things in a specific way.\u201d <\/span><\/p>\n<p><span style=\"font-weight: 400;\">That commentary can come out of episodes like \u2018Frenemies of Feminism\u2019, where Ifill talks about how Netflix giving black director Spike Lee\u2019s movie on the lives of black woman called \u2018She\u2019s Gotta Have It\u2019 a series reboot is an inclusive move that network television is failing to reciprocate. It can also range to the more political side, where Ifill rants about how government policies on poverty happen without consulting the actual people who are poor. \u00a0<\/span><br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/537801906&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true\" width=\"100%\" height=\"166\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">These are issues Ifill sees as prominent within marginalized communities, and she says Bad + Bitchy talks about them in a way that gets to the core of the problem.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe got a lot of feedback such as \u2018thanks for talking about X, Y, and Z, because I think the same thing\u2019,\u201d says Ifill. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But making a successful podcast does not only require savvy takes on societal issues. Ifill and her co-hosts needed to understand the technology for podcasting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cPodcasting really relies on consistency,\u201d says Ifill. \u201cEvery Tuesday, you are going to get your download at a certain time,\u201d she says of what a listener should expect. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also takes constant promotion. Ifill and her co-hosts spend countless time online, promoting their content through Twitter, Instagram and Facebook.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With this formula, they reached 10,000 downloads in their first year, when the average podcast gets around 150 downloads a month. \u00a0Some of the most popular feminist podcasts, like Black Widow, get 5,000 downloads every week. In their last six months, Bad + Bitchy have received another 10,000 downloads. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Spending time criticizing societal inequities publicly over a microphone used to be a hobby Ifill was far removed from when she worked for the Treasury Board of Canada as an economist. To Ifill, it was a top-down network where management was overbearing. If you were opinionated or worked with your headphones, you were reprimanded. With management being all older white men, Ifill said she began to see it as an \u201cold boys\u2019 club.\u201d <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThat\u2019s where I really learned what institutional and governmental racism looked like,\u201d Ifill says. \u201cWhich is a point I told them on my way out.\u201d Now, when Ifill is not speaking truth to power on the airwaves, she runs Not In My Colour, a digital media relations agency.<\/span><\/p>\n<div class=\"perfect-pullquote vcard pullquote-align-left pullquote-border-placement-right\"><blockquote><p>&#8220;It\u2019s something that serves a niche audience. But it&#8217;s a large minority&#8221;<\/p><\/blockquote><\/div>\n<p><span style=\"font-weight: 400;\">Podcasts offer content that mainstream media cannot provide, according to JP Davidson, a man who is a former podcaster who now helps run PopUp Podcasting, a studio where podcasters can use professional equipment to record. He says that podcasts offer content that is specific to a certain group, unlike a mainstream program aimed at appealing to each demographic. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"> \u201cOne thing Bad + Bitchy does, it doesn\u2019t make sense the way the Grey Cup makes sense,\u201d says. \u00a0\u201cIt\u2019s something that serves a niche audience. But it&#8217;s a large minority.\u201d <\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of Bad + Bitchy\u2019s listeners is Sharon Nyangweso, a Carleton student who runs her own business building and managing digital communities. \u201cThe option to have a black woman from my community cover these issues is important,\u201d says Nyangweso. According to Nyangweso, Bad + Bitchy\u2019s timing was right. \u00a0There is little competition for discussing social issues in Ottawa and Ifill\u2019s ability to write and promote herself, along with her co-hosts,\u2019 has given them a voice in Ottawa. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Filling that space has led to Ifill branching out from the podcast. She has done interviews and features with CBC on coverage of minorities in the city. Going on other podcasts, like the Indigenous-focused Medicines of Resistance, has been another part of Ifill\u2019s work. On top of that, Ifill has been involved at the grassroots level, such as being a part of the NowWhat?! mayoral debate on gender diversity. When going more mainstream, there is a balance to strike for Ifill. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI\u2019m trying not to lose that energy and truth to power that I\u2019m known for when in a different space,\u201d Ifill says. \u201cIt\u2019s one of those things that\u2019s interesting to negotiate.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To Ifill, podcasts are a springboard. \u201cIt\u2019s nice to let people know,\u201d she says about the discussion in the podcast. \u201cBut how do you move that towards an end? How do you make a difference in your own community?\u201d <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Does a podcast have the potential to make those differences?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI would like to think so,\u201d Ifill said.<\/span><\/p>\n<p><em>*Banner photo courtesy of Twitter: https:\/\/twitter.com\/badandbitchy<\/em><br \/>\n<iframe loading=\"lazy\" style=\"overflow-y: hidden;\" src=\"https:\/\/create.piktochart.com\/embed\/34712194-untitled-infographic\" width=\"800\" height=\"1800\" frameborder=\"0\" scrolling=\"no\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A few friends, an iPhone, and &#8220;Voila&#8221; &#8211; the origins of the Ottawa&#8217;s Bad + Bitchy podcast and their advocacy for intersectional feminism. <\/p>\n","protected":false},"author":9,"featured_media":444,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60,2],"tags":[59,56,57,58],"class_list":["post-408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-features","tag-advocacy","tag-badbitchy","tag-intersectional-feminism","tag-podcasts"],"_links":{"self":[{"href":"https:\/\/cusjc.ca\/mosaic\/wp-json\/wp\/v2\/posts\/408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cusjc.ca\/mosaic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cusjc.ca\/mosaic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cusjc.ca\/mosaic\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/cusjc.ca\/mosaic\/wp-json\/wp\/v2\/comments?post=408"}],"version-history":[{"count":25,"href":"https:\/\/cusjc.ca\/mosaic\/wp-json\/wp\/v2\/posts\/408\/revisions"}],"predecessor-version":[{"id":473,"href":"https:\/\/cusjc.ca\/mosaic\/wp-json\/wp\/v2\/posts\/408\/revisions\/473"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cusjc.ca\/mosaic\/wp-json\/wp\/v2\/media\/444"}],"wp:attachment":[{"href":"https:\/\/cusjc.ca\/mosaic\/wp-json\/wp\/v2\/media?parent=408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cusjc.ca\/mosaic\/wp-json\/wp\/v2\/categories?post=408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cusjc.ca\/mosaic\/wp-json\/wp\/v2\/tags?post=408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}