{"id":39,"date":"2023-12-17T02:17:38","date_gmt":"2023-12-17T02:17:38","guid":{"rendered":"https:\/\/cusjc.ca\/mrp\/social-media-masculinity\/?p=39"},"modified":"2024-01-18T23:32:42","modified_gmt":"2024-01-18T23:32:42","slug":"chapter-4-why-does-tate-appeal-to-young-men","status":"publish","type":"post","link":"https:\/\/cusjc.ca\/mrp\/social-media-masculinity\/2023\/12\/17\/chapter-4-why-does-tate-appeal-to-young-men\/","title":{"rendered":"Chapter 3: Why does Tate appeal to young men?"},"content":{"rendered":"\n<p>Rachel Giese, author of <em>Boys: What it means to become a man<\/em>, says the current cultural context is crucial to understanding why a return to the traditional gender roles espoused by creators like Tate appeals to some young men and boys.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u201cI think that part of it is that young men don\u2019t know how to be men right now. I think our culture is somewhat in a period of flux and change when it comes to gender roles and gender fluidity,\u201d says Giese.&nbsp;<\/p>\n\n\n\n<p>Having been promised that power, success and privilege were their birthright through gender, some young men are overwhelmed by the changes.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u201cBoys are lonely. They don\u2019t know how to be. They want to feel like they fit in, they want answers, they want stability and rules in a world that feels really in flux. Where they don\u2019t know how to be and don\u2019t know where they fit in,\u201d Giese says.&nbsp;<\/p>\n\n\n\n<p>When it comes to creators like Andrew Tate, \u201cI think that there\u2019s something for young men who might feel a sense of, \u2018I have no idea how to act or behave right now, and I feel bad all the time\u2019. To be told here, here are the answers, can be incredibly appealing,\u201d Giese says.&nbsp;<\/p>\n\n\n\n<p>\u201cThey feel that being a boy is a bad thing. People talk about privilege, and a lot of young men are not privileged and don\u2019t feel privileged,\u201d she adds.&nbsp;<\/p>\n\n\n\n<p>Despite the changing social attitudes around gender, there remains a strong incentive for men and boys to perform a traditional expression of masculinity.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u201cWhen we think about what it means to be a man or the traditional idea of a successful man, there are still a lot of rewards in being able to perform that effectively,\u201d says Giese.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u201cWhat I mean in this case,\u201d she adds, \u201cis physically substantial, tall, muscular, attractive to a certain degree. Competent, stoic, good in traditionally male dominated arenas like sports or leadership,\u201d she says.&nbsp;<\/p>\n\n\n\n<p>\u201cA successful performance gives someone both a kind of social clout and a material clout,\u201d says Giese.&nbsp;&nbsp;<\/p>\n\n\n\n<p>These messages about what it means to be a man change based on factors like class and race.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u201cTraditional forms of masculinity may look different for working-class men. It could mean being good with your hands, being good at the trades, having a certain kind of swagger,\u201d says Giese.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u201cFor more middle and upper-class men it may be more in, say, a political kind of leadership. Or getting good grades, being successful in fields like law or medicine,\u201d she adds.&nbsp;<\/p>\n\n\n\n<p>It\u2019s important to apply an intersectional approach when examining what masculinity demands of&nbsp;boys, notes Giese.&nbsp;<\/p>\n\n\n\n<p>\u201cThere are ways in which certain racialized men are even more limited by norms of masculinity and put into roles of being either hyper-masculine in the case of Black men, or effeminate in the case of Asian men,\u201d she says.&nbsp;<\/p>\n\n\n\n<p>Further, says Giese, the ideals of masculinity are subject to change based on cultural values.\u00a0Ghaleb Ghaleb (G.G.), 24, experienced this change firsthand when he moved from Saudi Arabia to Canada. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"224\" height=\"300\" src=\"https:\/\/cusjc.ca\/mrp\/social-media-masculinity\/wp-content\/uploads\/sites\/52\/2023\/12\/G.G.-224x300.jpg\" alt=\"\" class=\"wp-image-165\" srcset=\"https:\/\/cusjc.ca\/mrp\/social-media-masculinity\/wp-content\/uploads\/sites\/52\/2023\/12\/G.G.-224x300.jpg 224w, https:\/\/cusjc.ca\/mrp\/social-media-masculinity\/wp-content\/uploads\/sites\/52\/2023\/12\/G.G..jpg 756w\" sizes=\"auto, (max-width: 224px) 100vw, 224px\" \/><figcaption class=\"wp-element-caption\">G.G. is a student at the University of Ottawa (photo provided by G.G.)<\/figcaption><\/figure><\/div>\n\n\n<p>In his social innovation class, a group of students including G.G. decided they wanted to interview young men about masculinity, with the end goal of posting a series of YouTube videos that other men could watch and learn from.&nbsp;<\/p>\n\n\n\n<p>Students participated with the Ottawa-based group, <a href=\"https:\/\/masculinities.info\" target=\"_blank\" rel=\"noreferrer noopener\">Masculinity: Under Construction<\/a> to brainstorm, plan and execute the project. Masculinity: Under Construction offers a space for male-identifying people to meet and discuss masculinity, aiming to challenge themselves, acknowledge privilege, and build positive associations with masculinity. <\/p>\n\n\n\n<p>G.G. says his personal interest in the project was prompted by the cultural differences he noticed after moving to Canada.&nbsp;<\/p>\n\n\n\n<p>&#8220;Being a man from a hyper-masculine background and coming here to Canada, what I usually see as being a man kind of changed because of social structures here. I wanted to learn more,\u201d he said.&nbsp;<\/p>\n\n\n\n<p>In general, the messages about how boys should act start at birth, says Giese.&nbsp;&nbsp;For G.G. and the men he interviewed, many referenced the impact their father had on them from a young age, shaping their image of what it meant to be masculine.  <\/p>\n\n\n\n<p>\u201cThe minute that boys come into contact with the world, the world starts sending messages. Some parents might be able to protect their kids a bit more, but they\u2019re everywhere.\u201d&nbsp;<\/p>\n\n\n\n<p>For an easy visualisation, a stroll down the baby aisle of your local superstore will do.&nbsp;<\/p>\n\n\n\n<p>\u201cYou can see onesies with slogans on them that say things like \u2018ladies man\u2019 or \u2018charmer\u2019. There\u2019s already a normalising of a certain kind of gender role that happens early on,\u201d Giese points out.&nbsp;&nbsp;<\/p>\n\n\n\n<p>She also references toys, television and movies as ways that young boys begin to absorb messages about gender.&nbsp;&nbsp;<\/p>\n\n\n\n<p>It\u2019s not just about looking good or being successful either, says Giese. Understanding gender roles can have a very real impact on a boy\u2019s life, smoothing the experience of making friends and integrating into a social scene.&nbsp;<\/p>\n\n\n\n<p>When boys reach preschool and kindergarten, \u201cthere\u2019s a natural sort of jockeying to fit in, to understand the norms of a friendship, wanting to be inside, not outside,\u201d says Giese.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Then comes adolescence. \u201cOnce kids get into early puberty and early teen years, those messages start coming from social media as well,\u201d says Giese.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Part of the issue is the lack of adult moderation online. \u201cUnlike school or sports where there are adults around, watching and present, it\u2019s these spaces that are young people only where a lot of norms are set,\u201d notes Giese.&nbsp;<\/p>\n\n\n\n<p>A <a href=\"https:\/\/drive.google.com\/file\/d\/17gU2UczVi-6Ba5QMyMKdxVJMYaAN0QZQ\/view\" target=\"_blank\" rel=\"noreferrer noopener\">2019 study<\/a> of young men in Manchester by Innovation Unit found that parents felt incapable of effectively monitoring their children\u2019s social media consumption due to a lack of technological savvy and social media transparency.&nbsp;<\/p>\n\n\n\n<p>In a separate resource, The Global Boyhood Initiative recommends that parents choose the right moment and ask permission to discuss radical influencers with their children. This <a href=\"https:\/\/www.boyhoodinitiative.org\/resources\/10-tips-how-talk-kids-about-radical-influencers\" target=\"_blank\" rel=\"noreferrer noopener\">guide<\/a> for discussing radical influencers stresses not to censor or judge your child, but to ask questions about context, and dig deeper into more critical topics once trust has been established.&nbsp;&nbsp;<\/p>\n\n\n\n<p>According to the Initiative, this is key to figuring out what part of an influencer\u2019s message resonates with your child, leaving the conversation open and reminding them that misogyny is deeply embedded in our culture.&nbsp;<\/p>\n\n\n\n<p>When young men feel blame, or shame, they are less likely to listen. It can be difficult to facilitate productive conversations about influencers like Tate without prompting some boys to become defensive, says Giese.&nbsp;<\/p>\n\n\n\n<p>&#8220;When we\u2019re talking about young people who are still forming their identities, still forming their sense of self and still quite vulnerable in many ways, it really helps to go in without a lot of judgement,\u201d she says.&nbsp;<\/p>\n\n\n\n<p>\u201cThe last thing that\u2019s going to work here is people who don\u2019t understand or appreciate the culture coming from outside and being dismissive of &#8230; the needs and vulnerabilities that drew boys to these spaces in the first place,\u201d says Giese.&nbsp;<\/p>\n\n\n\n<p>It\u2019s important to understand that boys find a sense of community in online spaces, and that creators like Andrew Tate exploit that need.&nbsp;<\/p>\n\n\n\n<p>\u201cWhy aren&#8217;t there responsible, caring, decent spaces out there to address the needs that these sites are meeting?\u201d Giese asks.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Rather than condemning or dismantling the spaces where boys congregate online, Giese suggests we need to provide healthy alternatives.&nbsp;<\/p>\n\n\n\n<p>&#8220;Boys are engaging in these kind of social media spaces because they feel lonely, because they feel insecure, because they don&#8217;t feel like there&#8217;s someone who can talk to them. Because they want guidance and support,\u201d she says.&nbsp;<\/p>\n\n\n\n<p>Instead, \u201cHow do we create something that&#8217;s healthy and positive and has their best interests in mind. Is not exploiting them, is not using them for the eyeballs and the likes?\u201d she asks.&nbsp;<\/p>\n\n\n\n<p>Giese stresses the importance of teaching young men that there is no such thing as one singular performance of masculinity. Even for those men who perform and model masculinity to a tee, nothing is guaranteed.&nbsp;<\/p>\n\n\n\n<p>\u201cAll masculinity is fragile, because it can be knocked apart or taken down. Particularly when it\u2019s based on things like being strong, being financially successful, being romantically or sexually successful. Those are things that are always in flux,\u201d she says. <\/p>\n\n\n\n<p>\u201cYou\u2019re constantly striving for something,\u201d says Giese. \u201cThere\u2019s never a landing or a satisfaction, or a chance of being okay in your own skin. You were always seeking approval from others, always seeking a top spot in a pecking order that is in flux.\u201d&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/cusjc.ca\/mrp\/social-media-masculinity\/2023\/12\/17\/chapter-5-what-are-the-consequences-of-engaging-with-toxic-masculinity\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jump to Chapter 5<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rachel Giese, author of Boys: What it means to become a man, says the current cultural context is crucial to understanding why a return to the traditional gender roles espoused by creators like Tate appeals to some young men and boys.&nbsp;&nbsp; \u201cI think that part of it is that young men don\u2019t know how to&#8230;<\/p>\n","protected":false},"author":57,"featured_media":133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[18,17],"class_list":["post-39","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-performing-masculinity","tag-andrew-tate","tag-appeal"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chapter 3: Why does Tate appeal to young men? 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