{"id":120,"date":"2021-05-07T02:11:00","date_gmt":"2021-05-07T02:11:00","guid":{"rendered":"https:\/\/cusjc.ca\/mrp\/streaming\/?page_id=120"},"modified":"2021-05-28T20:57:45","modified_gmt":"2021-05-28T20:57:45","slug":"how-did-we-get-here","status":"publish","type":"page","link":"https:\/\/cusjc.ca\/mrp\/streaming\/how-did-we-get-here\/","title":{"rendered":"How did we get here?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Header and Image&#8221; _builder_version=&#8221;3.22&#8243; background_color=&#8221;#1f1f1f&#8221; parallax=&#8221;on&#8221; custom_padding=&#8221;|||&#8221; transparent_background=&#8221;on&#8221;][et_pb_fullwidth_header title=&#8221;How did we get here?&#8221; text_orientation=&#8221;center&#8221; header_fullscreen=&#8221;on&#8221; header_scroll_down=&#8221;on&#8221; scroll_down_icon=&#8221;%%0%%&#8221; scroll_down_icon_color=&#8221;#ffffff&#8221; scroll_down_icon_size=&#8221;32px&#8221; background_overlay_color=&#8221;rgba(31,31,31,0.25)&#8221; subhead_font_color=&#8221;#bebebe&#8221; _builder_version=&#8221;4.9.4&#8243; title_font=&#8221;Playfair Display||||&#8221; title_text_color=&#8221;#ffffff&#8221; title_font_size=&#8221;72px&#8221; title_line_height=&#8221;1.3em&#8221; content_font=&#8221;Montserrat||||&#8221; content_text_color=&#8221;#bfbfbf&#8221; content_font_size=&#8221;19px&#8221; content_line_height=&#8221;1.8em&#8221; subhead_font=&#8221;Montserrat||||&#8221; subhead_text_color=&#8221;#bebebe&#8221; subhead_line_height=&#8221;1.8em&#8221; background_color=&#8221;rgba(255, 255, 255, 0)&#8221; background_image=&#8221;https:\/\/cusjc.ca\/mrp\/streaming\/wp-content\/uploads\/sites\/32\/2021\/05\/IMG_1446-1-e1620433034342.jpeg&#8221; parallax=&#8221;on&#8221; parallax_method=&#8221;on&#8221; custom_button_one=&#8221;on&#8221; button_one_text_size=&#8221;15px&#8221; button_one_text_color=&#8221;#ffffff&#8221; button_one_border_width=&#8221;2px&#8221; button_one_border_color=&#8221;#ffffff&#8221; button_one_border_radius=&#8221;0px&#8221; button_one_letter_spacing=&#8221;1px&#8221; button_one_font=&#8221;Montserrat|||on|&#8221; button_one_use_icon=&#8221;off&#8221; custom_button_two=&#8221;on&#8221; button_two_text_size=&#8221;15px&#8221; button_two_text_color=&#8221;#ffffff&#8221; button_two_bg_color=&#8221;#c39d63&#8243; button_two_border_width=&#8221;2px&#8221; button_two_border_color=&#8221;#c39d63&#8243; button_two_border_radius=&#8221;0px&#8221; button_two_letter_spacing=&#8221;1px&#8221; button_two_font=&#8221;Montserrat|||on|&#8221; button_two_use_icon=&#8221;off&#8221; animation_style=&#8221;zoom&#8221; animation_duration=&#8221;1500ms&#8221; animation_intensity_zoom=&#8221;4%&#8221; title_line_height_last_edited=&#8221;off|desktop&#8221; button_one_border_radius_hover=&#8221;0px&#8221; button_one_letter_spacing_hover=&#8221;1px&#8221; button_two_letter_spacing_hover=&#8221;1px&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;on&#8221; button_one_border_radius__hover=&#8221;0px&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;on&#8221; button_one_letter_spacing__hover=&#8221;1px&#8221; button_two_letter_spacing__hover_enabled=&#8221;on&#8221; button_two_letter_spacing__hover=&#8221;1px&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ffffff\">The state of the Canadian music industry and how it has been affected by the pandemic and music streaming.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;The Context&#8221; _builder_version=&#8221;3.22&#8243; background_color=&#8221;#ffffff&#8221; background_position=&#8221;top_left&#8221; custom_padding=&#8221;100px|0px|0px|0px||&#8221; collapsed=&#8221;off&#8221;][et_pb_row _builder_version=&#8221;4.9.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|35px||0px||&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; background_position=&#8221;top_left&#8221; custom_padding=&#8221;60px|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.9.4&#8243; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#939393&#8243; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;1103px&#8221; custom_margin=&#8221;-100px|115px|-3px|||&#8221; custom_padding=&#8221;|||115px||&#8221; animation_direction=&#8221;top&#8221; inline_fonts=&#8221;ABeeZee&#8221;]<\/p>\n<p><span style=\"color: #636363;\"><span style=\"font-weight: 400;\">Pre-pandemic, Canadians were very engaged with the music industry. In 2016, there was widespread attendance at performances and arts events, with eight in 10 Canadians having attended at least one such event that year, according to a survey conducted by the Department of Heritage and Canada Council for the Arts.<\/span><span style=\"font-weight: 400;\"> Leading in popularity were music performances, making up 61 per cent of reported attendance. Canadians widely agree that arts and culture leads to an array of social benefits.<\/span><\/span><\/p>\n<p><span style=\"color: #636363;\"><span style=\"font-weight: 400;\">In 2018, Canada\u2019s cultural sector generated $56.1 billion and supported more than 655,000 jobs.<\/span> <span style=\"font-weight: 400;\"> Culture accounted for 2.7 per cent of Canada\u2019s overall GDP in 2018. The share of culture jobs in the country\u2019s economy was stable at about 3.4 per cent, but that share was trending in the direction of slow growth. <\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #636363;\">In Canada\u2019s most populous province, Ontario\u2019s music publishing and sound recording industry provided over 4,000 jobs in 2018, making up almost 45 per cent of the 8,986 industry jobs nationwide that year.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #636363;\">When the COVID-19 pandemic had finally reached Canada in spring 2020, leading to a ubiquitous shutdown, the country\u2019s music industry was far from immune. In October 2020, H\u00e9l\u00e8ne Laurendeau, deputy minister of the Department of Canadian Heritage, said of the cultural sector in Canada, \u201cThese sectors were among the first to experience the impact of the pandemic, and will likely be among the last to suffer.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_code _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; min_height=&#8221;1000px&#8221; height=&#8221;1000px&#8221; max_height=&#8221;1000px&#8221; custom_margin=&#8221;0px||-400px||false|false&#8221; custom_padding=&#8221;||0px|||&#8221;]<iframe src='https:\/\/flo.uri.sh\/visualisation\/6052908\/embed' title='Interactive or visual content' frameborder='0' scrolling='no' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><\/p>\n<div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/6052908\/?utm_source=embed&#038;utm_campaign=visualisation\/6052908' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.4&#8243; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#939393&#8243; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;1103px&#8221; custom_margin=&#8221;-1px|115px|-29px|||&#8221; custom_padding=&#8221;|||115px||&#8221; animation_direction=&#8221;top&#8221; inline_fonts=&#8221;ABeeZee&#8221;]<\/p>\n<p><span style=\"color: #636363;\"><span style=\"font-weight: 400;\">Real GDP in the arts, entertainment and recreation sub-sector dropped to around 50 per cent of where it had been prior to the pandemic.<\/span><span style=\"font-weight: 400;\"> The total labour force in the performing arts, sports, entertainment and related industries decreased by 19.2 per cent in September 2020 compared to September 2019.<\/span><\/span><\/p>\n<p><span style=\"color: #636363;\"><span style=\"font-weight: 400;\">\u201cThe COVID-19 pandemic has had a profound and widespread impact on Canada\u2019s professional musicians,\u201d according to a July 2020 report from Music Canada, which surveyed Canadian music artists in mid-2020.<\/span><span style=\"font-weight: 400;\"> \u201cAs they rely heavily on live, in-person performances for their professional motivation and income, the complete shutdown of all live events has severely reduced their incomes and impacted their creativity and ability to produce music.\u201d<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;57.9%&#8221; custom_margin=&#8221;|auto|-27px|auto||&#8221; custom_padding=&#8221;|59px||99px||&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_code admin_label=&#8221;Code&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; custom_padding=&#8221;|86px|35px|||&#8221; locked=&#8221;off&#8221;]<iframe loading=\"lazy\" width=\"100%\" height=\"450\" scrolling=\"no\" frameborder=\"no\" allow=\"autoplay\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/999930247&#038;color=%23ff5500&#038;auto_play=false&#038;hide_related=false&#038;show_comments=true&#038;show_user=true&#038;show_reposts=false&#038;show_teaser=true&#038;visual=true\"><\/iframe><\/p>\n<div style=\"font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;\"><a href=\"https:\/\/soundcloud.com\/user-278324989\" title=\"ERIbrahim\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\" rel=\"noopener\">ERIbrahim<\/a> \u00b7 <a href=\"https:\/\/soundcloud.com\/user-278324989\/hauler-the-covid-recovery\" title=\"Hauler - The Covid Recovery\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\" rel=\"noopener\">Hauler &#8211; The Covid Recovery<\/a><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.4&#8243; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#939393&#8243; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;1103px&#8221; custom_margin=&#8221;-16px|115px|-29px|||&#8221; custom_padding=&#8221;3px|||115px||&#8221; animation_direction=&#8221;top&#8221; inline_fonts=&#8221;ABeeZee&#8221;]<\/p>\n<p><span style=\"font-weight: 400; color: #636363;\">Live music is increasingly the way that music artists support themselves financially. In a given year, bands and artists would perform an average of 96 times across Canada and globally. It is estimated that the revenue musicians generate from performing live helps support about 11.5 people, like band members and other crew. The pandemic has severely hampered Canadian musicians\u2019 ability to sustain themselves, with 85 per cent agreeing that they will have a hard time making a living if they can\u2019t perform live, based on those surveyed by Music Canada.<\/span><\/p>\n<p><span style=\"color: #636363;\"><span style=\"font-weight: 400;\">The average number of bookings per musician went down from 2019\u2019s average of 87 to eight for 2020.<\/span><span style=\"font-weight: 400;\"> This contraction in the sphere of live performances extends further in the future: about three in four Canadian musicians report that bookings for 2021 are \u201clower than usual.\u201d<\/span><span style=\"font-weight: 400;\"> That mild statement describes a much more grim predicament faced by artists and bands in this moment.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #636363;\"><\/span><\/p>\n<p><span style=\"font-size: 17px; color: #636363;\"><\/span><\/p>\n<p><span style=\"color: #636363;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#8300E9&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; min_height=&#8221;9px&#8221; custom_padding=&#8221;0px|||||&#8221; border_color_all=&#8221;#8300E9&#8243;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; background_position=&#8221;top_left&#8221; custom_padding=&#8221;60px|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;3.2&#8243; max_width=&#8221;60px&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||10px|&#8221; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.9.4&#8243; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#939393&#8243; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;1103px&#8221; custom_margin=&#8221;-96px|-4px|-29px|||&#8221; custom_padding=&#8221;0px|||10px||&#8221; animation_direction=&#8221;top&#8221; inline_fonts=&#8221;ABeeZee&#8221;]<\/p>\n<p><span style=\"font-weight: 400; color: #636363;\">Dawn Despr\u00e9s-Smyth is the member services coordinator at the Music Industry Association for New Brunswick.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #636363;\">Describing how this trend has played out among its New Brunswick-based membership, Despr\u00e9s-Smyth said, \u201cIt&#8217;s been devastating, there&#8217;s no other way to say it. We can try to put a brave face on it, but a lot of artists are choosing to not pick up their instrument anymore.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #636363;\">Despr\u00e9s-Smyth described the challenges artists in the province face with the push and pull of public health guidelines. \u201cThey&#8217;ve tried booking things, and then oh, it gets canceled, because now we&#8217;re in isolation, and they try again, and they try again and it keeps getting put back, and cancelled. So people are feeling very, very discouraged.\u201d <\/span><\/p>\n<p><span style=\"color: #636363;\"><span style=\"font-weight: 400;\">Based on the feedback she has received from the association\u2019s membership, she estimates the share of artists in that province facing lower bookings is more prevalent than the percentage of artists surveyed in the Music Canada report.<\/span><span style=\"font-weight: 400;\"><\/span><span style=\"font-weight: 400;\"><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #636363;\">Even with the eased travel restrictions in the Atlantic Bubble last year among East coast provinces, Despr\u00e9s-Smyth noted that agreement existed relatively briefly. The bubble existed between July 2020 through to November, with three member provinces suspending cross-border travel due to an uptick in COVID-19 case numbers.<\/span><\/p>\n<p><span style=\"font-size: 17px;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; background_position=&#8221;top_left&#8221; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/cusjc.ca\/mrp\/streaming\/wp-content\/uploads\/sites\/32\/2021\/05\/dawn-despres-smyth.jpeg&#8221; title_text=&#8221;dawn despres smyth&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.9.4&#8243; custom_margin=&#8221;105px||1px|||&#8221; animation_direction=&#8221;left&#8221; always_center_on_mobile=&#8221;off&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;57px&#8221; custom_margin=&#8221;9px|||||&#8221;]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: small; color: #713a8e;\">Dawn Despr\u00e9s-Smyth said that many New Brunswick musicians are facing a unique set of challenges when it comes to performing live amid the pandemic. Photo by Frederic Gayer.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_divider color=&#8221;#8300E9&#8243; divider_weight=&#8221;1px&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Digital Disruption&#8221; _builder_version=&#8221;4.9.4&#8243; background_color=&#8221;rgba(0,0,0,0.03)&#8221; custom_padding=&#8221;0px|0px|0px|0px||&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/cusjc.ca\/mrp\/streaming\/wp-content\/uploads\/sites\/32\/2021\/05\/145889492_2770835446578669_7312289140113579460_n.jpeg&#8221; title_text=&#8221;145889492_2770835446578669_7312289140113579460_n&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-10px||14px|||&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;57px&#8221; custom_margin=&#8221;9px|||||&#8221;]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: small; color: #713a8e;\">Ottawa-based Brendon Bartlett and Tiffany Williams create music under the name Unsociably High. Photo courtesy of Brendon Bartlett and Tiffany Williams.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.4&#8243; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#939393&#8243; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;1103px&#8221; custom_margin=&#8221;-96px|-4px|-29px|||&#8221; custom_padding=&#8221;95px|||10px||&#8221; animation_direction=&#8221;top&#8221; inline_fonts=&#8221;ABeeZee&#8221;]<\/p>\n<p><span style=\"font-weight: 400; color: #636363;\">Brendon Bartlett and Tiffany Williams make up the duo in Unsociably High. The Ottawa-based Indie soul jazz duo have been making music since 2018. Bartlett is a multi-instrumentalist who has been making music since he was 12 years old.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #636363;\">\u201cI definitely always loved to sing,\u201d said Williams. \u201cBut I\u2019ve always wanted to take vocal lessons to just advance a bit more.\u201d They both took lessons, and eventually performed at their first open mic at a local bar. At that stage, the duo were experimenting with their sound and playing live shows throughout the city, eventually working their way up through bigger venues.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #636363;\">When the pandemic hit, the inability to perform live was not just financially difficult, but also emotionally fraught. \u201c\u201dI was so unmotivated,\u201d said Williams. \u201cIt\u2019s been an emotional journey for sure.\u201d Bartlett said, \u201cIt\u2019s certainly a good time to create but at the same time, we just want to perform so badly.\u201d For the group, performing live represented more than a sum of money: they derived a large source of satisfaction and excitement from the visceral experience of sharing their work with a room full of people.<\/span><\/p>\n<p><span style=\"font-size: 17px;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/cusjc.ca\/mrp\/streaming\/wp-content\/uploads\/sites\/32\/2021\/05\/IMG_0056-scaled.jpg&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;46px&#8221; custom_margin=&#8221;-19px|||||&#8221;]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: small; color: #713a8e;\">Prior to the radical disruption brought about by digital file sharing, the music industry worldwide saw consistent growth in revenue, due in part to their ability to control the number of physical copies distributed. Photo by Erika Ibrahim.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;12px|||||&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.4&#8243; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#939393&#8243; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;1103px&#8221; custom_margin=&#8221;-1px|115px|-29px|||&#8221; custom_padding=&#8221;3px|||115px||&#8221; animation_direction=&#8221;top&#8221; inline_fonts=&#8221;ABeeZee&#8221;]<\/p>\n<p><span style=\"color: #636363;\"><span style=\"font-weight: 400;\">By the end of the 1990s, the global recorded music industry had enjoyed consistent decades-long growth from sales of individual records, cassettes, and eventually compact discs. This financially rosy period was abruptly halted by the advent of file sharing\u2014most notably with Napster\u2014and the increasing ubiquity of the internet.<\/span><span style=\"font-weight: 400;\"> <\/span><\/span><\/p>\n<p><span style=\"color: #636363;\"><span style=\"font-weight: 400;\">This break from the industry\u2019s status quo helped to create new ways of circulating and assigning dollar values to recorded music.<\/span><span style=\"font-weight: 400;\"> More specifically, the pre-internet era music industry\u2019s success was largely predicated on its ability to control the physical distribution of recorded copies. The very foundations of the industry were shaken when music was freed from a physical object: the ways music is distributed, consumed, monetized, and remunerated have changed radically. And those digital shifts are still underway.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #636363;\">In the intervening 20 years, the industry has endured several technological disruptions. Digital distribution methods proliferated, moving away from physical sales and toward digital song and album downloads as with the iTunes store, non-interactive webcasting which is akin to digital radio, such as Pandora and iHeartRadio, and finally with on-demand streaming services like Spotify and Apple Music.<\/span><\/p>\n<p><span style=\"color: #636363;\"><span style=\"font-weight: 400;\">In the early 2010s, streaming services began popping up, with limited presence in Canada to players such as the now defunct Rdio, and CBC Radio Three.<\/span><span style=\"font-weight: 400;\"> Apple pivoted away from selling music via the iTunes Store and toward streaming in 2014 with the purchase of Beats Music. Spotify became available in Canada in 2014, three years later than its entry into the American market. The move to roll Spotify\u2019s service out in Canada occurred not long after a Copyright Board of Canada decision that clarified royalty rates for streaming services, pegging it at 10.2 cents in royalties for every 1,000 plays. Re:Sound, the organization that secures music royalties in Canada, advocated for a royalty rate of $1 to $2.30 per 1,000 streams.<\/span><span style=\"font-weight: 400;\"><\/span><\/span><\/p>\n<p><span style=\"color: #636363;\"><span style=\"font-weight: 400;\">At the time, the Swedish streaming service boasted about 50 million active listeners globally.<\/span><span style=\"font-weight: 400;\"> Today, it\u2019s by far the largest subscription music streaming service, whose number of active listeners hovers around 346 million.<\/span><span style=\"font-weight: 400;\"> At the same time that streaming services were gaining a larger market share, the music industry as a whole was struggling, still battered by the disruptions wrought by peer-to-peer file sharing at the turn of the century.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Jeff Vidler&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-22px|||||&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||4px|||&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.4&#8243; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#939393&#8243; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;1103px&#8221; custom_margin=&#8221;-1px|-4px|-2px|||&#8221; custom_padding=&#8221;25px||1px|10px||&#8221; animation_direction=&#8221;top&#8221; inline_fonts=&#8221;ABeeZee&#8221;]<\/p>\n<p><span style=\"font-weight: 400; color: #636363;\">\u201cIt&#8217;s only the last six years in Canada, really, that streaming has been anything significant,\u201d said Jeff Vidler, founder of Signal Hill Insights, which researches trends in the audio industry. \u201cIt&#8217;s been sort of on the fringes. When Spotify launched in Canada, then that sort of turbocharged the whole thing, and there was phenomenal growth over a period of a few years.\u201d <\/span><\/p>\n<p><span style=\"color: #636363;\"><span style=\"font-weight: 400;\"><\/span><span style=\"font-weight: 400;\">\u201cCanada has been playing catch-up, but streaming levels in Canada are not quite as high as they are in the US, but they&#8217;re actually getting pretty close to that now,\u201d said Vidler.<\/span><\/span><span style=\"font-weight: 400; color: #636363;\"><\/span><\/p>\n<p><span style=\"color: #636363;\"><span style=\"font-weight: 400;\">Global on-demand song streaming increased by over 22 per cent in the period of 2019 to 2020 alone, from 1.8 trillion streams to 2.2 trillion, according to a report by MRC Data (Formerly Nielsen Canada).<\/span><span style=\"font-weight: 400;\"> During the same period in Canada, on-demand audio streams increased more than 16 per cent, from 75.8 billion streams to 88 billion.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #636363;\">Until relatively recently, selling physical copies of albums and \u00e1 la carte digital downloading (via the iTunes store, for instance) were the primary way that artists and labels made money.\u00a0<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/cusjc.ca\/mrp\/streaming\/wp-content\/uploads\/sites\/32\/2021\/05\/PKn_Cg4L.jpeg&#8221; title_text=&#8221;PKn_Cg4L&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;52px|||||&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;57px&#8221; custom_margin=&#8221;-24px|||||&#8221;]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: small; color: #713a8e;\">Jeff Vidler, founder of Signal Hill Insights. Photo Courtesy of Jeff Vidler.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.4&#8243; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#939393&#8243; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;1103px&#8221; min_height=&#8221;244px&#8221; custom_margin=&#8221;-25px|-4px|-2px|||&#8221; custom_padding=&#8221;25px||0px|10px||&#8221; animation_direction=&#8221;top&#8221; inline_fonts=&#8221;ABeeZee&#8221;]<\/p>\n<p><span style=\"font-weight: 400; color: #636363;\">Brian Fauteux has been researching music industries and music radio broadcasting for about 10 years. The University of Alberta professor said, \u201cWhen you have streaming music listening becoming dominant, and it not providing much revenue back to artists, you do have sort of a unique problem of this moment where you can find yourself in a situation like many artists have in the pandemic.\u201d Fauteux continued, \u201cWithout that touring component, or without other revenue streams potentially, it exposes the inability for a dominant mode of listening to provide artists with much financial return.\u201d<\/span><span style=\"font-weight: 400;\"><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_button button_url=&#8221;https:\/\/cusjc.ca\/mrp\/streaming\/home-page\/&#8221; button_text=&#8221;Introduction&#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_icon=&#8221;%%19%%&#8221; button_icon_placement=&#8221;left&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_button button_url=&#8221;https:\/\/cusjc.ca\/mrp\/streaming\/artist-disrupted\/&#8221; button_text=&#8221;Streaming&#8217;s effect on artists&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_icon=&#8221;%%20%%&#8221; custom_margin=&#8221;|||-6px||&#8221; custom_padding=&#8221;|||18px||&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; The state of the Canadian music industry and how it has been affected by the pandemic and music streaming. &nbsp;Pre-pandemic, Canadians were very engaged with the music industry. In 2016, there was widespread attendance at performances and arts events, with eight in 10 Canadians having attended at least one such event that year, according [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:code -->\n<pre class=\"wp-block-code\"><code>&lt;iframe src='https:\/\/flo.uri.sh\/visualisation\/6052908\/embed' title='Interactive or visual content' frameborder='0' scrolling='no' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'>&lt;\/iframe>&lt;div style='width:100%!;margin-top:4px!important;text-align:right!important;'>&lt;a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/6052908\/?utm_source=embed&amp;utm_campaign=visualisation\/6052908' target='_top' style='text-decoration:none!important'>&lt;img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> &lt;\/a>&lt;\/div><\/code><\/pre>\n<!-- \/wp:code -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","_et_gb_content_width":"","footnotes":""},"class_list":["post-120","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How did we get here? - Music Streaming<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cusjc.ca\/mrp\/streaming\/how-did-we-get-here\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How did we get here? - Music Streaming\" \/>\n<meta property=\"og:description\" content=\"&nbsp; The state of the Canadian music industry and how it has been affected by the pandemic and music streaming. &nbsp;Pre-pandemic, Canadians were very engaged with the music industry. 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