[et_pb_section fb_built=”1″ fullwidth=”on” disabled_on=”off|off|off” admin_label=”Header and Image” _builder_version=”3.22″ background_color=”#1f1f1f” parallax=”on” custom_padding=”|||” transparent_background=”on”][et_pb_fullwidth_header title=”How streaming moves music” text_orientation=”center” header_fullscreen=”on” header_scroll_down=”on” scroll_down_icon=”%%0%%” scroll_down_icon_color=”#ffffff” scroll_down_icon_size=”32px” background_overlay_color=”rgba(31,31,31,0.25)” subhead_font_color=”#bebebe” _builder_version=”4.9.4″ title_font=”Playfair Display||||” title_text_color=”#ffffff” title_font_size=”72px” title_line_height=”1.3em” content_font=”Montserrat||||” content_text_color=”#bfbfbf” content_font_size=”19px” content_line_height=”1.8em” subhead_font=”Montserrat||||” subhead_text_color=”#bebebe” subhead_line_height=”1.8em” background_color=”rgba(255, 255, 255, 0)” background_image=”https:\/\/cusjc.ca\/mrp\/streaming\/wp-content\/uploads\/sites\/32\/2021\/05\/IMG_0045-scaled.jpg” parallax=”on” parallax_method=”on” custom_button_one=”on” button_one_text_size=”15px” button_one_text_color=”#ffffff” button_one_border_width=”2px” button_one_border_color=”#ffffff” button_one_border_radius=”0px” button_one_letter_spacing=”1px” button_one_font=”Montserrat|||on|” button_one_use_icon=”off” custom_button_two=”on” button_two_text_size=”15px” button_two_text_color=”#ffffff” button_two_bg_color=”#c39d63″ button_two_border_width=”2px” button_two_border_color=”#c39d63″ button_two_border_radius=”0px” button_two_letter_spacing=”1px” button_two_font=”Montserrat|||on|” button_two_use_icon=”off” animation_style=”zoom” animation_duration=”1500ms” animation_intensity_zoom=”4%” title_line_height_last_edited=”off|desktop” button_one_border_radius_hover=”0px” button_one_letter_spacing_hover=”1px” button_two_letter_spacing_hover=”1px” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_one_border_radius__hover_enabled=”on” button_one_border_radius__hover=”0px” button_two_border_radius__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”on” button_one_letter_spacing__hover=”1px” button_two_letter_spacing__hover_enabled=”on” button_two_letter_spacing__hover=”1px” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]<\/p>\n
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The structure of streaming as a way of distributing music.\u00a0<\/span><\/p>\n <\/p>\n [\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”The Context” _builder_version=”3.22″ background_color=”#ffffff” background_position=”top_left” custom_padding=”100px|0px|0px|0px||” collapsed=”off”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.9.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||” custom_padding=”|35px||0px||”][et_pb_column type=”3_5″ _builder_version=”3.25″ background_position=”top_left” custom_padding=”60px|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.4″ text_font=”Montserrat||||” text_text_color=”#939393″ text_font_size=”17px” text_line_height=”1.8em” header_font=”||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”1103px” min_height=”693px” custom_margin=”-100px|-11px|-16px|||” custom_padding=”|0px|0px|67px||” animation_direction=”top” inline_fonts=”ABeeZee”]<\/p>\n There has been a marked shift in the last 10 to 15 years in how people discover music, according to Robert Prey, a professor at Groningen University in the Netherlands who researches music streaming services.<\/span><\/p>\n \u201cIn the early days, they use[d] the analogy of listeners driving their cars through all the undiscovered lands of music,\u201d he said, referring to Spotify.<\/span><\/p>\n \u201cBut as more people started to use Spotify, and more music started getting uploaded, we\u2019re joined with more mainstream music listeners. Spotify uses the analogy of, now they started introducing self-driving cars to help guide you.\u201d<\/span><\/p>\n In the early days of streaming platforms, people were searching for the songs that they wanted to play, Prey said. But around 2013, Spotify began shifting its branding from being an enormous library or archive of music to being a curator. It began making investments in creating its own playlists and generating music recommendations, customized for each listener.<\/span><\/p>\n \u201cThe amount of content that people listen to that comes from recommendations has been growing by leaps and bounds every year,\u201d said Prey.<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”3.25″ background_position=”top_left” custom_padding=”60px|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/cusjc.ca\/mrp\/streaming\/wp-content\/uploads\/sites\/32\/2021\/05\/utrecht.png” title_text=”utrecht” _builder_version=”4.9.4″ _module_preset=”default” custom_margin=”-50px|||||”][\/et_pb_image][et_pb_text _builder_version=”4.9.4″ _module_preset=”default” min_height=”57px” custom_margin=”-18px|||||” custom_padding=”|0px||0px||”]<\/p>\n Robert Prey is a media scholar who studies at the intersection of technology, capitalism, and culture. Photo courtesy of Robert Prey.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.4″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.4″ _module_preset=”default”][et_pb_divider color=”#8300E9″ _builder_version=”4.9.4″ _module_preset=”default”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.4″ _module_preset=”default” min_height=”352px” custom_margin=”-52px|auto||auto||” custom_padding=”0px|||||”][et_pb_column type=”4_4″ _builder_version=”4.9.4″ _module_preset=”default”][et_pb_text _builder_version=”4.9.4″ text_font=”Montserrat||||” text_text_color=”#939393″ text_font_size=”17px” text_line_height=”1.8em” header_font=”||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”1103px” custom_margin=”22px|115px|-5px|||” custom_padding=”|||115px||” animation_direction=”top” inline_fonts=”ABeeZee”]<\/p>\n At the same time, the way artists can distribute their own work has evolved, in many ways, lowering the hurdle musicians used to have to vault. Once their track is mixed and mastered, for artists to upload their song to a streaming service like Spotify, they have to use a Digital Distribution Service. To register, all relevant information and files have to be uploaded, including the audio file, album artwork and release date. Once the form is submitted, the distribution service will prepare to release the song on the requested release date. On that date, the music will be included and accessible in digital stores and streaming services, including Spotify, Google, Apple and Amazon.<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.4″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.4″ _module_preset=”default”][et_pb_image src=”https:\/\/cusjc.ca\/mrp\/streaming\/wp-content\/uploads\/sites\/32\/2021\/05\/fanclubwallet-scaled.jpeg” title_text=”Alan Cross copy (1)” _builder_version=”4.9.4″ _module_preset=”default” width=”79%” module_alignment=”center” custom_margin=”||6px|||”][\/et_pb_image][et_pb_text _builder_version=”4.9.4″ _module_preset=”default” min_height=”57px” custom_margin=”9px|||||” custom_padding=”|118px||112px||”]<\/p>\n <\/span><\/p>\n Hannah Judge is the Ottawa-based artist whose profile as fanclubwallet has been rising, in part due to music streaming. Photo by Ian Filipovic.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.4″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.4″ _module_preset=”default”][et_pb_text _builder_version=”4.9.4″ text_font=”Montserrat||||” text_text_color=”#939393″ text_font_size=”17px” text_line_height=”1.8em” header_font=”||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”1103px” custom_margin=”-1px|115px|-29px|||” custom_padding=”|||115px||” animation_direction=”top” inline_fonts=”ABeeZee”]<\/p>\n Hannah Judge started quietly making music without announcing to anybody that she was. At the time, the 21-year-old was living in Montreal working at a job she didn\u2019t like, and after saving some money she quit and moved back to Ottawa. She then joined a girl rock group and released an EP, working odd jobs on the side.<\/span> Then the band broke up. <\/span><\/span><\/p>\n \u201cI was like, \u2018Okay, I still like music. Let’s keep making it,\u2019\u201d she said. “<\/span>After that, I was like, \u2018Okay, I’m gonna make solo music. I’m gonna let people hear the stuff that I secretly make.\u201d <\/span><\/span><\/p>\n From there, Judge began recording her work under her moniker fanclubwallet in early 2020. It wasn\u2019t long before Canada went into its first lockdown to slow the spread of COVID-19. Judge said she had to learn pretty quickly how to navigate streaming services to get her music out into the world.<\/span><\/p>\n \u201cI didn’t expect that a pandemic would hit and that it would kind of have to all be online,” she said. “So, I’m definitely really lucky because my best friend, who’s also my producer, has been doing the Spotify thing for a long time with their band, uploading stuff to Spotify, and knows kind of like how it all works. I think if you don’t know how it works, it can be confusing, and it’s definitely harder to work around.\u201d<\/span><\/p>\n \u00a0<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.4″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.4″ _module_preset=”default”][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=imbmF-epvt0″ _builder_version=”4.9.4″ _module_preset=”default”][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.4″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.4″ _module_preset=”default”][et_pb_text _builder_version=”4.9.4″ text_font=”Montserrat||||” text_text_color=”#939393″ text_font_size=”17px” text_line_height=”1.8em” header_font=”||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”1103px” custom_margin=”-1px|115px|-29px|||” custom_padding=”|||115px||” animation_direction=”top” inline_fonts=”ABeeZee”]<\/p>\n Judge\u2019s fanclubwallet track \u201cCar Crash in G Major\u201d took off on Spotify and other streaming platforms this past winter,<\/span> securing a spot on the much coveted \u201cNew Music Friday\u201d playlist.<\/span> <\/span><\/span><\/p>\n Her meteoric rise on the platform caught the attention of legendary US agent Tom Windish, who has worked with the likes of Billie Eilish, Lorde and Diplo.<\/span> Windish reached out to Judge personally to offer to become her manager. \u201cWe just kind of talked for a while and then we were like, \u2018Let’s do this. Let’s try this out. Let’s see how this works,\u2019\u201d said Hannah. \u201cHe’s great. Nothing but nice things to say about him.\u201d<\/span><\/span><\/p>\n From about 1.5 million streams of that single, Judge has earned about $6,000 U.S., or approximately $7,250 Canadian. With that number of streams, she was offered a record label deal. In that deal, Judge gets the lion\u2019s share of royalties from her streams at about 75 per cent.\u00a0<\/span><\/p>\n \u00a0<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_code _builder_version=”4.9.4″ _module_preset=”default” custom_margin=”1px|||243px|false|false”]<\/p>\n Hahaha wtf 1 million!!! I literally can\u2019t believe it! thank y\u2019all!!\ud83e\udd2f\ud83d\udc95 pic.twitter.com\/y0iiFoyevl<\/a><\/p>\n — Hannah (@fanclubwallet) January 8, 2021<\/a><\/p><\/blockquote>\n\n