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The Great Pivot

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Masala and sister stores sell crystals, adapt to a new life in COVID-19

StoriesLeave a Comment on Masala and sister stores sell crystals, adapt to a new life in COVID-19December 8, 2020

Read here on how the crystal store Masala, survives the pandemic and pivots their way through.

businesscovid-19cystalsretail

Local Ajax metaphysical store becomes hub for those in search of self during isolation

StoriesLeave a Comment on Local Ajax metaphysical store becomes hub for those in search of self during isolationDecember 8, 2020

Odyssey Books and Recreation metaphysical shop adapts to COVID-19 as a niche independent business.

businessByWard Marketcovid-19wellness

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About

The Great Pivot is a special publication reported and produced by a class of second-year journalism students at Carleton University’s School of Journalism and Communication as part of our ongoing COVID-19 pandemic coverage. It chronicles how small businesses have adapted, innovated and pivoted to survive and sometimes even thrive during the challenges of the pandemic.

Latest Stories

  • Masala and sister stores sell crystals, adapt to a new life in COVID-19

  • DushiDogs has the sweetest heart

  • In a time where business is low, wine-making thrives

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