{"id":490,"date":"2020-12-08T09:00:00","date_gmt":"2020-12-08T14:00:00","guid":{"rendered":"https:\/\/cusjc.ca\/pivot\/?p=490"},"modified":"2020-12-07T16:32:58","modified_gmt":"2020-12-07T21:32:58","slug":"a-new-flavour-of-business-for-wongs-ice-cream","status":"publish","type":"post","link":"https:\/\/cusjc.ca\/pivot\/a-new-flavour-of-business-for-wongs-ice-cream\/","title":{"rendered":"A new flavour of business for Wong\u2019s Ice Cream"},"content":{"rendered":"\n<p>Toronto is filled with many different junctions of different cultures. In East Chinatown located at 617 Gerrard Street East, there is an ice cream shop named Wong\u2019s Ice Cream and Store. Wong\u2019s Ice Cream is an artisanal small-batch ice cream shop that creates original Asian-fusion flavoured ice creams. Along with homemade Asian-inspired ice cream the store sells, chocolates, art pieces such as postcards, and more. This location has become popular among the Asian community and the Riverdale, Riverside, and Leslieville communities in Toronto, as it is the only business of its kind in these neighbourhoods.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The owner of the shop, Ed Wong, a 54-year old Chinese Canadian, opened the doors in June 2017. He speaks proudly of his business. <\/p>\n\n\n\n<p>\u201cFor me, it\u2019s a place where I\u2019m able to share a part of who I am and my personal history with others.\u201d&nbsp;<\/p>\n\n\n\n<p>As the years go by, the business has gradually grown with Wong\u2019s gaining regular customers. \u201cWe like to think that we\u2019ve become an integral part of these communities, providing a warm and friendly space for people to gather and meet,\u201d says Wong.&nbsp;<\/p>\n\n\n\n<p>The original Asian fusion flavoured ice creams attract customers. \u201cMany of the ingredients we use and the flavours we create reach into my Cantonese culture, whether that means using salted duck egg, Ovaltine, black sesame or jasmine tea in our ice creams. It\u2019s a way for me to express myself to a wider audience.\u201d<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/cusjc.ca\/pivot\/wp-content\/uploads\/2020\/12\/Moen-pivot-photo-02-1.jpg\" alt=\"\" class=\"wp-image-653\" srcset=\"https:\/\/cusjc.ca\/pivot\/wp-content\/uploads\/2020\/12\/Moen-pivot-photo-02-1.jpg 600w, https:\/\/cusjc.ca\/pivot\/wp-content\/uploads\/2020\/12\/Moen-pivot-photo-02-1-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption>Photo of the Asian-inspired flavour menu at Wong\u2019s. The flavour Ovaltine displaying on the second line from the bottom. [Photo \u00a9 Rebecca Moen]<br><\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Adapting to a new reality<\/h2>\n\n\n\n<p>As COVID-19 continues to spread, safety regulations have been enforced all over Toronto. Wong\u2019s Ice Cream has put in many safety precautions to provide a safe space for employees and customers as they continue to stay open during the pandemic. They have placed signs outside that allows a limited number of people in at a time, a change from the usual crowd. There is a mandatory sanitize station, mandatory mask-wearing, and social distancing stickers placed on the ground. Most of the time there is a lineup on the street during rush hours.&nbsp;<\/p>\n\n\n\n<p>Andrea Bonomo, an elementary school teacher, is a regular customer at Wong\u2019s. He has been a loyal customer since opening and continued to make frequent visits through the pandemic. <\/p>\n\n\n\n<p>\u201cI go to Wong\u2019s because I love supporting small local businesses, especially food businesses that are unique.\u201d Bonomo says he thinks that Wong\u2019s has adapted well during COVID-19, he says, \u201cI like that they only let in a small number of customers at a time.\u201d To keep small businesses afloat, regular customers like Bonomo are crucial during this uncertain time we live in.&nbsp;<\/p>\n\n\n\n<p>Along with the rules that every business has put in place as a response to COVID-19, Wong\u2019s has also adapted to the pandemic by starting to take online pre-orders with curb-side pickups, stopped serving scoops of ice cream to avoid any unnecessary handling of open food between employees and customers. It has also gone cashless. This, limiting unnecessary contact to provide safety to all.&nbsp;<\/p>\n\n\n\n<p>Madeline Kennedy, is a 19-year old full-time student worker who has been working at Wong\u2019s since its opening. She says COVID-19 brought new challenges when it came to working with customers. \u201cFor the most part, customers were agreeable. There were a decent number of people who forgot masks in their cars or forgot to put them on when they came in, but were usually fine when we reminded them. <\/p>\n\n\n\n<p>It sounds selfish, but our priority is really supposed to be protecting ourselves in a situation like this. If somebody didn\u2019t have a mask we\u2019d just tell them we couldn\u2019t serve them,\u201d says Kennedy.&nbsp;<\/p>\n\n\n\n<p> Working throughout the pandemic, Kennedy sanitizes high touched areas regularly throughout the day and deep cleans at the end of her shift. She always puts her and the other employees&#8217; and customers\u2019 health as her top priority while working.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The impact of COVID-19<\/strong><\/h3>\n\n\n\n<p>Small and medium-sized businesses have struggled the most and put in the most dedication to their businesses throughout the pandemic according to a <a href=\"https:\/\/www.cfib-fcei.ca\/en\/media\/half-small-firms-report-drop-sales-due-covid-19-quarter-say-they-wont-survive-month-big-drop\" data-type=\"URL\" data-id=\"https:\/\/www.cfib-fcei.ca\/en\/media\/half-small-firms-report-drop-sales-due-covid-19-quarter-say-they-wont-survive-month-big-drop\" target=\"_blank\" rel=\"noreferrer noopener\">recent survey<\/a> by the Canadian Federation of Independent Business. Due to the seasonality of ice cream shops, in March 2020, when the lockdown first happened, business for Wong\u2019s slowed down. <\/p>\n\n\n\n<p>\u201cWe do a far greater percentage of our annual business during the warm months so when things slowed down in the spring, the magnitude of the effect was greater.\u201d Thankfully, Wong\u2019s has had another successful summer despite how business was at the beginning of lockdown.&nbsp;<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/ajph.aphapublications.org\/doi\/10.2105\/AJPH.2020.305858\" data-type=\"URL\" data-id=\"https:\/\/ajph.aphapublications.org\/doi\/10.2105\/AJPH.2020.305858\" target=\"_blank\">Recent research<\/a> has found that racism and anti-Asian discrimination and assaults have increased significantly since COVID-19 &#8212; a novel coronavirus believed to have originated in China &#8212; began spreading around the world. While Wong says he has not experienced any overt racism stemming from the pandemic, although he says, \u201cI know of colleagues that have had that experience.\u201d Wong also says he is aware that he and his business, located in Toronto&#8217;s East Chinatown, could be a target, but he wouldn\u2019t say that it\u2019s something he is afraid of encountering.<\/p>\n\n\n\n<p>Wong\u2019s Ice Cream and Store continues to gradually grow into a well known Asian-owned business in Toronto. As they overcome the pandemic, Wong, the employees, and the customers continue to look on the bright side of things, improving their store every way they can and continuing to grow the relationship Wong\u2019s Ice Cream and Store has with the community. Wong says, \u201cI think we\u2019re lucky that our community and customers are really decent, caring and bright-minded people.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adapting to a new flavour of business, read how Wong&#8217;s Ice Cream and Store has adapted to COVID-19.<\/p>\n","protected":false},"author":12,"featured_media":651,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_FSMCFIC_featured_image_caption":"A painting on the wall of Wong\u2019s Ice Cream and Store. Many people stop here and take photos of their ice cream with this wall in the background. [Photo \u00a9 Rebecca Moen]","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[7],"tags":[17,15,27],"class_list":["post-490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories","tag-pivot","tag-small-business","tag-toronto","even"],"_links":{"self":[{"href":"https:\/\/cusjc.ca\/pivot\/wp-json\/wp\/v2\/posts\/490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cusjc.ca\/pivot\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cusjc.ca\/pivot\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cusjc.ca\/pivot\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/cusjc.ca\/pivot\/wp-json\/wp\/v2\/comments?post=490"}],"version-history":[{"count":9,"href":"https:\/\/cusjc.ca\/pivot\/wp-json\/wp\/v2\/posts\/490\/revisions"}],"predecessor-version":[{"id":654,"href":"https:\/\/cusjc.ca\/pivot\/wp-json\/wp\/v2\/posts\/490\/revisions\/654"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cusjc.ca\/pivot\/wp-json\/wp\/v2\/media\/651"}],"wp:attachment":[{"href":"https:\/\/cusjc.ca\/pivot\/wp-json\/wp\/v2\/media?parent=490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cusjc.ca\/pivot\/wp-json\/wp\/v2\/categories?post=490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cusjc.ca\/pivot\/wp-json\/wp\/v2\/tags?post=490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}