{"id":244,"date":"2022-11-18T18:21:37","date_gmt":"2022-11-18T23:21:37","guid":{"rendered":"https:\/\/cusjc.ca\/reloading\/?p=244"},"modified":"2022-11-25T19:04:47","modified_gmt":"2022-11-26T00:04:47","slug":"skinimalism-takes-over-canada-as-the-2022-beauty-trend","status":"publish","type":"post","link":"https:\/\/cusjc.ca\/reloading\/2022\/11\/18\/skinimalism-takes-over-canada-as-the-2022-beauty-trend\/","title":{"rendered":"&#8216;Skinimalism&#8217; takes over Canada as the 2022 beauty trend"},"content":{"rendered":"\n<p class=\"has-small-font-size\"><strong>By: Koyuki Hayashi<\/strong><\/p>\n\n\n\n<p class=\"has-drop-cap\">Throughout the various COVID-19 lockdowns of the past few years, Pascale Hodrog spent her free time shopping for skin care products.<\/p>\n\n\n\n<p>Because she wasn\u2019t going out in public much during the lockdowns, the 24-year-old Ottawa woman took the opportunity to experiment with new products that might alleviate her skin sensitivities. For years, she had been dealing with acne and rosacea.<\/p>\n\n\n\n<p>\u201cI bought a lot of random products,\u201d the Carleton University industrial design student says. \u201cI didn\u2019t even know whether they were good for my skin or not and just experimented.\u201d<\/p>\n\n\n\n<p>The experiment worked.<\/p>\n\n\n\n<p>Hodrog says she\u2019s seen a \u201cbig pattern change\u201d in her skin care routine and, as a result, has vastly reduced the number of toners, masks and moisturizers in her skin care cabinet. These days, Hodrog says she only uses three products that are \u201chigh-tech and pharmaceutical\u201d due to her sensitive skin.<\/p>\n\n\n\n<p>\u201cMy skin care now has literally just been water,\u201d Hodrog said with a laugh. \u201cAnd maybe a medical soap that I use specifically for my skin.\u201d<\/p>\n\n\n\n<p>Hodrog said she is now focused on her skin health and turns to an aesthetician for consultations.<\/p>\n\n\n\n<p>She is not alone.&nbsp;<\/p>\n\n\n\n<p>During the COVID-19 pandemic, many Canadian consumers reevaluated their needs regarding skin health. Many people who had previously bought skin care products \u2013 often without understanding whether they were actually good for their skin \u2013 took the pandemic as a chance to experiment with their skin care routine and achieved their personal \u201cperfect skin\u201d results with far fewer products.&nbsp;<\/p>\n\n\n\n<p>It is a trend dubbed \u201cskinimalism\u201d and it has taken over Canada.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"alignnormal\"><div id=\"metaslider-id-318\" style=\"width: 100%;\" class=\"ml-slider-3-62-0 metaslider metaslider-flex metaslider-318 ml-slider ms-theme-default\" role=\"region\" aria-roledescription=\"Slideshow\" aria-label=\"Koyuki\">\n    <div id=\"metaslider_container_318\">\n        <div id=\"metaslider_318\">\n            <ul aria-live=\"polite\" class=\"slides\">\n                <li style=\"display: block; width: 100%;\" class=\"slide-349 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-349\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cusjc.ca\/reloading\/wp-content\/uploads\/2022\/11\/Pascale_before-1.jpg\" height=\"1080\" width=\"1920\" alt=\"Noble Argan &quot;Argan Cosmetique&quot;, Provence Beauty &quot;Collagen&quot;, Thayers &quot;Tonique Facial&quot;, Aztec Secret &quot;Indian Healing Clay&quot;\" class=\"slider-318 slide-349\" title=\"Pascale_before\" \/><div class=\"caption-wrap\"><div class=\"caption\">Some of Pascale Hodrog's skin care products during the pandemic. Hodrog says that the set doesn't suit her skin health and that's why she decides to find better products. (Submitted by Pascale Hodrog)<\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-352 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-352\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cusjc.ca\/reloading\/wp-content\/uploads\/2022\/11\/Pascale_after-1008x567.jpg\" height=\"1080\" width=\"1920\" alt=\"Cetaphil &quot;Oil Skin Cleanser&quot;, Morphe 2 &quot;Clarifying Serum&quot;, Hylamide &quot;Glow Radiance Booster&quot;, Kirkland &quot;Facial Towelettes&quot;\" class=\"slider-318 slide-352\" title=\"Pascale_after\" \/><div class=\"caption-wrap\"><div class=\"caption\">Pascale Hodrog skin care products after the pandemic. She says her main focus now is on skin sensitivity and those products meet her skinimalistic lifestyle. (Submitted by Pascale Hodrog)<\/div><\/div><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Consumers are shifting to more specific natural products that suit them personally. These days, people aren\u2019t buying as many products as before and opt for specificity instead, according to the Italian Chamber of Commerce in Canada. However, the business database Statista forecasts the skin care market will expand and have a surge in purchases of skin care products. But as the trend grows, some wonder if it is inclusive of people of all ages and cultural backgrounds.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Skinimalism in Canada<\/h3>\n\n\n\n<p>Coming out of the COVID-19 pandemic, Canadian consumers like Hodrog changed their skin care routines by ditching the \u201cten-step skin care routine\u201d and embracing skinimalism, a global beauty trend popularized earlier this year, according to Sophie Shaw from CNN. The beauty trend encourages consumers to take a minimalist approach to their skin care routine. The term was first coined on social media platforms TikTok and Instagram in 2021 when&nbsp;<a href=\"https:\/\/www.vogue.co.uk\/beauty\/article\/skincare-trends-2022\">British Vogue<\/a>&nbsp;editor, Tish Weinstock, interviewed skin care experts who predicted the skinimalism trend growing.<\/p>\n\n\n\n<p>Skinimalism promotes the idea of achieving&nbsp;\u201cclean and healthy\u201d glowing skin by using a few products that contain natural ingredients such as&nbsp;retinol, hyaluronic acid, niacinamide, vitamin C, ceramides, peptides, BHAs and AHAs. These products are promoted by skin care YouTubers and influencers such as Hyram Yarbro, Susan Yara and James Welsh.<\/p>\n\n\n\n<p>Canadian skin care consumers like Hodrog\u2019s pursuit of skinimalism is one of the many experiences that contribute to the rise in popularity. The societal shift to an emphasis on self-care as a beauty trend was heavily influenced by Hodrog and other Canadians\u2019 experiences during the COVID-19 quarantine. Hodrog says she saw the quarantine as a chance to \u201creset and recharge.\u201d&nbsp;<\/p>\n\n\n\n<p>Before skinimalism became a trend in Canada, the research report&nbsp;<a href=\"https:\/\/www.cosmeticaitalia.it\/export\/sites\/default\/circolari\/servizi-per-linternazionalizzazione\/141-2020_allegato-1.pdf\">Market Analysis: The Canadian Cosmetics Industry<\/a>&nbsp;indicated the earliest signs of consumers considering the skinimalism lifestyle. In June 2020, the report said cosmetic companies saw a \u201chigher demand for sustainable and natural products among young consumers\u201d and \u201cCanadian consumers remaining loyal to skin care brands, but willing to try new products,\u201d which are key features of skinimalism.<\/p>\n\n\n\n<p>The report stated skin care products have the highest percentage of the total revenue of the Canadian cosmetics manufacturing industry with 37.2 per cent, compared to other beauty products, and that facial skin care products remain the highest-demand beauty commodity.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cusjc.ca\/reloading\/wp-content\/uploads\/2022\/11\/4.jpg\" alt=\"A graph of beauty products sold in Canada\" class=\"wp-image-364\" srcset=\"https:\/\/cusjc.ca\/reloading\/wp-content\/uploads\/2022\/11\/4.jpg 1024w, https:\/\/cusjc.ca\/reloading\/wp-content\/uploads\/2022\/11\/4-300x225.jpg 300w, https:\/\/cusjc.ca\/reloading\/wp-content\/uploads\/2022\/11\/4-768x576.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">The pie chart indicates the beauty products sold in Canada in 2020. It shows that skin care products are in the highest demand during the pandemic.  (Koyuki Hayashi\/Reloading News)<\/figcaption><\/figure>\n\n\n\n<p>The skinimalism trend this year in Canada led to surging demand for companies to produce products for specific target markets. According to Statista, researchers forecasted that in 2022-2026, the revenue for the skin care market in Canada will exponentially increase. This year,&nbsp;<a href=\"https:\/\/www.statista.com\/outlook\/cmo\/beauty-personal-care\/skin-care\/canada#revenue\">the Canadian cosmetics industry earned approximately $1.8 billion USD, with 74 per cent of the sales coming from facial skin care products<\/a>.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cusjc.ca\/reloading\/wp-content\/uploads\/2022\/11\/1-1.jpg\" alt=\"A graph of the Canadian cosmetics industry's revenue\" class=\"wp-image-420\" srcset=\"https:\/\/cusjc.ca\/reloading\/wp-content\/uploads\/2022\/11\/1-1.jpg 1024w, https:\/\/cusjc.ca\/reloading\/wp-content\/uploads\/2022\/11\/1-1-300x225.jpg 300w, https:\/\/cusjc.ca\/reloading\/wp-content\/uploads\/2022\/11\/1-1-768x576.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Graph that focuses on &#8220;before&#8221; and &#8220;after&#8221; of the pandemic in terms of the growth of the skin care industry in Canada. It shows that from 2020 to 2026 the average revenue of the Canadian cosmetics industry will surge. (Koyuki Hayashi\/Reloading News)<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Non-cosmetic companies have caught on to the trend and are seeking ways to benefit. For example, on Nov. 9, DoorDash announced its partnership with Sephora to deliver beauty products from all Sephora stores across Canada.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Skinimalism as a self-care, lifestyle<\/h3>\n\n\n\n<p>Briar Lee is an Ottawa-based aesthetician who has worked in the profession for eight years. The 25-year-old said she and her colleagues have noticed a shift in attitudes towards skin care. Lee said her clientele have shifted towards a \u201cself-care type of perspective.\u201d&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u201cPeople are a lot more open to indulge in skin care and finding a way to pamper themselves,\u201d Lee says over the phone.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cusjc.ca\/reloading\/wp-content\/uploads\/2022\/11\/Briar-Lee-768x1024.jpg\" alt=\"Briar Lee gives a client a massage\" class=\"wp-image-362\" width=\"735\" height=\"980\" srcset=\"https:\/\/cusjc.ca\/reloading\/wp-content\/uploads\/2022\/11\/Briar-Lee-768x1024.jpg 768w, https:\/\/cusjc.ca\/reloading\/wp-content\/uploads\/2022\/11\/Briar-Lee-225x300.jpg 225w, https:\/\/cusjc.ca\/reloading\/wp-content\/uploads\/2022\/11\/Briar-Lee.jpg 900w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/><figcaption class=\"wp-element-caption\">Briar Lee massages the face of a client. Lee is an Ottawa-based aesthetician working at the West Side Spa. (Submitted by Briar Lee)<\/figcaption><\/figure>\n\n\n\n<p>In 2021, when skinimalism was first talked about in Canada,&nbsp;<a href=\"https:\/\/reviewmoose.ca\/blog\/beauty-industry-statistics\/#Canadian_Cosmetic_Industry_Stats\">Canadian consumers spent an average of $252.55<\/a>&nbsp;per person&nbsp;on beauty and personal care. She believes Canadian consumers spend more than the suggested $250 a year on personal care, since services such as facial massage and spa treatments are included&nbsp;in this category.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Lee said the needs of different clients vary.&nbsp;<\/p>\n\n\n\n<p>\u201cYou will have clients who will get their basic cleanser, moisturizer and toner that would last them for six months before they could purchase it again,\u201d Lee says. \u201cThen you have people like me where I like to have a couple of cleansers, moisturizers and serums \u2026 A majority of the clients including me spend over $500.\u201d&nbsp;<\/p>\n\n\n\n<p>Lee says the skin care market is \u201cleaning into different types of directions\u201d and that \u201cspecific skin care products are being marketed towards different types of people.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Youth calling out &#8216;ageism&#8217; in Canadian cosmetics industry<\/h3>\n\n\n\n<p>Skinimalism is trending in Canada because the Canadian cosmetics industry is starting to experience a generational shift as the younger population of Canada is entering in the skin care market as consumers and workers. The Italian Chamber of Commerce in Canada stated that Canada overall experienced high demand for skin care from \u201cGeneration Z,\u201d which is defined as youth between the ages of 18 and 24. In 2021, generation Z accounted for&nbsp;&nbsp;<a href=\"https:\/\/www.cosmeticaitalia.it\/export\/sites\/default\/circolari\/servizi-per-linternazionalizzazione\/141-2020_allegato-1.pdf\">10.2 million Canadians, which is&nbsp; 27 per cent of Canada\u2019s population<\/a>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cusjc.ca\/reloading\/wp-content\/uploads\/2022\/11\/3.jpg\" alt=\"A population graph of Canada.\" class=\"wp-image-366\" srcset=\"https:\/\/cusjc.ca\/reloading\/wp-content\/uploads\/2022\/11\/3.jpg 1024w, https:\/\/cusjc.ca\/reloading\/wp-content\/uploads\/2022\/11\/3-300x225.jpg 300w, https:\/\/cusjc.ca\/reloading\/wp-content\/uploads\/2022\/11\/3-768x576.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">The graph shows the population of Canada by age and sex.  It shows that the generation Z population is almost equal to the middle age group. (Koyuki Hayashi\/ Reloading News)<\/figcaption><\/figure>\n\n\n\n<p>Sam Walker, 18, said he used to wear a lot of makeup before the pandemic hit. Now, he follows the skinimalism lifestyle. Walker&nbsp;says he used to watch skin care content on TikTok during the pandemic, but stopped watching after he consulted a doctor.&nbsp;<\/p>\n\n\n\n<p>\u201cI didn\u2019t like all bulls\u2014 that I was getting told,\u201d Walker says. \u201cI used to watch skin care videos a long time ago and I felt like it was trying to sell me something more than trying to inform me.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<p>Influencers on social media are misrepresenting their products, he adds. He says skin care companies are \u201cageist\u201d because influencers depict \u201cperfect skin,\u201d&nbsp;which is unrealistic and unattainable, especially for older generation Canadians.&nbsp;<\/p>\n\n\n\n<p>Amina Mire, an associate professor of sociology at Carleton University, researches anti-aging and beauty discourses. She said \u201cbeauty is now branded as a form of youth and wellness.\u201d&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Mire said the issue with ageism in beauty is illustrated by&nbsp;<a href=\"https:\/\/www.theglobeandmail.com\/canada\/article-lisa-laflamme-ctv-grey-hair\/\">CTV\u2019s controversial decision to fire Lisa LaFlamme<\/a>. Mire said that Lisa LaFlamme, the network\u2019s longtime anchor, is one of the \u201ccasualties\u201d of the pre-pandemic beauty trend which was fixated on anti-aging because middle-aged people, especially women, have the difficulty to \u201cmask their visible aging signs in public.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Calls for skinimalism to be more culturally inclusive<\/h3>\n\n\n\n<p>Concerns about inclusivity in the skin care industry extend beyond ageism.<\/p>\n\n\n\n<p>Sarah May, who works at Toronto Plastic Surgery in the Greater Toronto Area, said both her elderly and young clients are interested in having a \u201cnice glow\u201d to their skin. May says she is interested in the skinimalism trend because she is surprised to hear people are interested in having dewy skin when she has naturally oily skin and wanted to have \u201cmatte\u201d skin texture.&nbsp;<\/p>\n\n\n\n<p>May says was disappointed by the lack of inclusivity the skin care market has towards people like her who are prone to acne. But more importantly to her is the industry\u2019s lack of cultural inclusivity towards people of colour. \u201cI feel like most products are catered toward Caucasians because there isn\u2019t enough research that has been done on people of colour,\u201d May says.<\/p>\n\n\n\n<p>Among those filling that void is Dr. Vanita Rattan, a dermatologist of South-East Asian descent who&nbsp;<a href=\"https:\/\/www.skincarebydrv.com\/pages\/skincare-for-skin-of-colour\">created a skin care line specifically for people of colour<\/a>, which she promotes on YouTube.<\/p>\n\n\n\n<p>Rattan, who has 715,000 subscribers on YouTube, makes skin care video content targeted at audiences who have different colours of skin. \u201cIf you are more likely to tan rather than burn in the sun, then you are considered to have a skin of colour based on the Fitzpatrick scale,\u201d she says in a video<a href=\"https:\/\/www.youtube.com\/watch?v=C9I3fWiOnHY\">&nbsp;titled Skin of Colour (Black or Brown Skin)<\/a>.&nbsp;<\/p>\n\n\n\n<p>May\u2019s concerns about the lack of cultural inclusivity is also seen in the&nbsp;<a href=\"https:\/\/www.wellandgood.com\/diversity-within-skin-care-industry\/\"><em>Well and Good<\/em><\/a>&nbsp;&nbsp;article where the dermatologist Dr. Caroline Robinson stated that communities of colour have been left behind in the skin care industry.&nbsp;<\/p>\n\n\n\n<p>Robinson says most women suffered from hyperpigmentation and, in a survey of 2,000 women,&nbsp;<a href=\"https:\/\/www.wellandgood.com\/diversity-within-skin-care-industry\/\">63 per cent of women of colour feel \u201cignored\u201d by the industry, and that \u201cthere aren\u2019t enough effective products for them.\u201d<\/a><\/p>\n\n\n\n<p>The rise of skinimalism and the lack of cultural inclusivity in the Canadian skin care commerce is critical because Canada\u2019s 2021 population stated that&nbsp;<a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC8740263\/\">22.3 per cent of Canadian residents identify as people of colour.<\/a><\/p>\n\n\n\n<p>Mire, who identifies as a woman of colour, says \u201cevery woman is pressured to fit into the definition of beauty by using products that are designed for five or ten per cent of the global population.\u201d&nbsp;<\/p>\n\n\n\n<p>\u201cThe leaders of the cosmetic industry have a strange and narrow view on what skin is beautiful and then they copy this a million times,\u201d said Mire.<\/p>\n\n\n\n<p>The university professor said she was interested in researching the lack of cultural diversity in skin care when she was a graduate student. Mire recalls when she was a graduate student, she was terrified to hear a lot of black women \u201cbleaching their skin to have less melanin with products that contain mercury and toxic substances.\u201d<\/p>\n\n\n\n<p>Mire adds the definition of skinimalism needs to be clarified to Canadians because the term does not automatically translate to \u201cwhiteness\u201d and \u201canti-aging.\u201d In fact, she says beauty as wellness is the new norm in Canada.&nbsp;<\/p>\n\n\n\n<p>\u201cBeauty is now about wellness, it is not about glamour anymore,\u201d Mire says. \u201cThe beauty industry is now a part of the health industry.\u201d&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Throughout the various COVID-19 lockdowns of the past few years, Pascale Hodrog spent her free time shopping for skin care products.<\/p>\n","protected":false},"author":10,"featured_media":335,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[6,1],"tags":[39,42,9],"ppma_author":[30],"class_list":["post-244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-home","tag-beauty","tag-cosmetics","tag-ottawa"],"authors":[{"term_id":30,"user_id":10,"is_guest":0,"slug":"koyukihayashi","display_name":"Koyuki Hayashi","avatar_url":{"url":"https:\/\/cusjc.ca\/reloading\/wp-content\/uploads\/2022\/11\/IMG_20221118_134814_360-scaled-e1668797455128.jpg","url2x":"https:\/\/cusjc.ca\/reloading\/wp-content\/uploads\/2022\/11\/IMG_20221118_134814_360-scaled-e1668797455128.jpg"},"user_url":"","last_name":"Hayashi","first_name":"Koyuki","description":"Koyuki is a multicultural journalist who loves reporting on arts and cultural stories. During the pandemic, she worked as a front-line worker and began pursuing a Master of Journalism at Carleton University in 2022. Koyuki\u2019s new normal is being a freelance film editor and commentator."}],"_links":{"self":[{"href":"https:\/\/cusjc.ca\/reloading\/wp-json\/wp\/v2\/posts\/244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cusjc.ca\/reloading\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cusjc.ca\/reloading\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cusjc.ca\/reloading\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/cusjc.ca\/reloading\/wp-json\/wp\/v2\/comments?post=244"}],"version-history":[{"count":28,"href":"https:\/\/cusjc.ca\/reloading\/wp-json\/wp\/v2\/posts\/244\/revisions"}],"predecessor-version":[{"id":492,"href":"https:\/\/cusjc.ca\/reloading\/wp-json\/wp\/v2\/posts\/244\/revisions\/492"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cusjc.ca\/reloading\/wp-json\/wp\/v2\/media\/335"}],"wp:attachment":[{"href":"https:\/\/cusjc.ca\/reloading\/wp-json\/wp\/v2\/media?parent=244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cusjc.ca\/reloading\/wp-json\/wp\/v2\/categories?post=244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cusjc.ca\/reloading\/wp-json\/wp\/v2\/tags?post=244"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/cusjc.ca\/reloading\/wp-json\/wp\/v2\/ppma_author?post=244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}