{"id":812,"date":"2019-11-22T18:19:20","date_gmt":"2019-11-22T18:19:20","guid":{"rendered":"https:\/\/cusjc.ca\/yow\/?p=812"},"modified":"2019-12-03T14:47:06","modified_gmt":"2019-12-03T14:47:06","slug":"vogue-gone-rogue","status":"publish","type":"post","link":"https:\/\/cusjc.ca\/yow\/2019\/11\/22\/vogue-gone-rogue\/","title":{"rendered":"Vogue gone rogue"},"content":{"rendered":"

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Holiday shopping is underway at Ottawa\u2019s Rideau Centre on Nov. 17, but growing concern about the environmental impact of fast fashion has local millennials advocating for change. Photo by Mary Carswell-Gates<\/span><\/p>\n

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Ottawa fashion community fights fast fashion as a way to combat climate change\u00a0<\/strong><\/p>\n

Meghan Boudreau is on a mission to combat one of the planet\u2019s biggest polluters: the fashion and textile industry.<\/span><\/p>\n

A digital content creator, Boudreau uses her Instagram account to advocate for radical change, leading the pack for Ottawa millennials looking to be more sustainable and ethical consumers.<\/span><\/p>\n

\u201cLiving in such a heavily influenced social media culture, there is always pressure to consume what\u2019s on trend. I feel that the toxicity of fast fashion is underrepresented,\u201d said Boudreau, 24.<\/span><\/p>\n

The term \u201cfast fashion\u201d describes the production of rapid, inexpensive, on-trend mass-market clothing. In December, Boudreau will be launching her online campaign #30daysvintage, challenging millennials all over the world to shop vintage and second-hand.<\/span><\/p>\n

Following weeks of climate change protests in Ottawa, local millennials are seeking environmentally sustainable alternatives to the mass market clothing and textile industry.<\/span><\/p>\n

Fast fashion on a global scale<\/strong><\/p>\n

According to the <\/span>United Nations Environmental Programme<\/a>, the global fashion industry produces 20 per cent of global wastewater and 10 per cent of global carbon emissions \u2013 more than all international flights and maritime shipping.<\/span><\/p>\n

The report also stated a subsection of the industry, textile dying, is the second largest polluter of the earth\u2019s water.<\/span><\/p>\n

\u00a0In response to this crisis, the programme<\/span> announced<\/a> in November that they will be launching the UN Alliance on Sustainable Fashion to encourage industry-wide change.<\/span><\/p>\n

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