A Complete Walkthrough to The Row Bags and the Line

Most designer handbag gives away its house on sight, before you have finished looking at it. The Row works the other way round, and that one choice explains nearly all of how its handbags are designed, priced and resold. Founded in 2006 by Mary-Kate and Ashley Olsen, the house takes its name from Savile Row in London, the street that supplied tailoring with its grammar of restraint. New York City is home to the company: a design studio has been in Tribeca since 2012, a Paris office opened in 2011 and a London office arrived in 2019. Its own boutiques stand in Los Angeles, New York, London, Paris and Amagansett, and everything else runs through the brand’s own webstore and a short list of stockists. Read this as a row bags overview, running through the families that count, the specifications that separate them and what each one is priced at. Because the brand publishes no master price list, each figure below should be read as a market price observed in 2026 rather than an official price.

How to Recognise a The Row Bag Without a Logo

There is no exterior logo plaque and no monogram anywhere in the line, so identification works through silhouette, proportion and construction instead. Low on the side of the bag sits a small, discreet exterior stamp made to blend into the leather rather than stand out against it, with a second stamp inside. Palladium-plated hardware comes matte or brushed, taking light in rather than scattering it around the room. Where most houses would print a logo jacquard, you find nappa, lambskin, calfskin or cotton herringbone, since linings are treated as materials in their own right. The same thinking behind the label’s tailoring, in which therowbags.net/shoulder-bags a garment is judged by its line rather than its label, is applied without dilution. For the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch and Terrasse To-Go, the brand’s own product pages record Made in Italy.

• No exterior plaque, no monogram and no branded fittings anywhere
• Fittings are palladium-plated and matte or brushed, never high-polish gold tone
• Lining materials run to nappa, lambskin, calfskin or cotton herringbone
• A single small stamp low on the outer side, with a crisp stamp inside

The Margaux Family: The Line-Up, and Why Buying It Is Hard

The Margaux is the bag most people picture first, and it is currently the most confusing corner of the collection to shop. At an observed $3,650, the Soft Margaux 10 pairs 100 percent calfskin in a matte grained finish with a cotton herringbone lining, at 10 x 7 x 7.5 inches and a 5-inch handle drop. An interior toggle does the fastening, belted side gussets run down each side, protective metal feet sit beneath and the shoulder strap detaches. At $4,350, the Soft Margaux 12 keeps that construction, measures 12 x 9 x 7.5 inches and includes a zip pocket. The Margaux Shoulder 12 is a different proposition at $4,900, with a lambskin lining, elongated tubular handles, the signature adjustable buckles and narrowed gusseted side panels across 14.75 x 9 x 5 inches. Selfridges carries a Margaux 17 in leather and canvas, and a Soft Margaux 15 also circulates, although neither carries a retail price that can be relied on. During 2025 the original was pulled from third-party retailers, and the Soft and Shoulder versions now fill its place on the brand’s own site; that it has been discontinued is widely reported but has never been officially confirmed by the brand.

Totes, Top Handles and Shoulder Bags

The Park family is the volume engine of the line and the most common first purchase. For the N/S Park Tote, Small is $1,550 to $1,620, Medium $1,650 to $1,950 and Large $1,990 to $3,250; the variable within each size is material and finish, not capacity. The Park Tote covers Small and Medium at $1,450 to $1,620, the Park Tote Three sits between $1,750 and $2,400, and the XL Park Tote is $2,490. The cost of a The Row tote bag rise steeply at the top: Marlo 14 $5,300, the Alger Tote $4,900, the Marco Bag $6,900. Among the top handles, suede bites hardest: India 10.00 is $3,850 in leather against $5,370 in suede, and Agnes 15 runs $5,000, $5,800 and $4,300 in leather, suede and a canvas blend. Ida is $3,990, Elise and Agnes 12 both sit at $4,400 and the Iowa Duffle is $5,180, while Idaho holds the value end at $1,420. Starting at Lori at $1,350 and the 90’s Shoulder at $1,450, shoulder styles rise through Alix at $1,900 and Parker at $2,900 to Jean Shoulder at $3,900, covering just as much ground as the totes.

The Entry Tier: Small Bags and Clutches

The least expensive row handbags do not read as stripped-down versions of the expensive ones; rather, they are smaller problems solved with the same care. The 90’s Bag comes in at $1,090 and has grown into the collection’s quiet cult object, whereas the Half Moon is observed at $1,390, with a leather variant listed at $1,690 at one stockist. Since sources conflict on the Half Moon’s dimensions, work from the official 8 x 13.5 x 2.5 inches and expect other listings to differ slightly. The Bourse Clutch, $1,590, makes the point about construction at the cheaper end: calfskin exterior, nappa lining, hinged frame closure, hidden adjustable shoulder strap, 10.2 x 6.5 x 2.3 inches, Made in Italy on the label. Lower down are the Double Travel Wallet at $590, the Cecily Mini Tote and Ray Pouch at $950 and the Squared Compact Clutch at $1,390. Above that you find the Terrasse To-Go at $1,950, the Dalia Baguette at $2,700 and the Peggy Clutch at $2,900.

The Three Price Bands at a Glance

The collection breaks into three bands that are accurate enough to shop by, and they hold across every category. Roughly $590 to $1,500 marks the entry band, the place where most buyers meet the brand. Roughly $1,550 to $3,500 is the middle band, which covers the Park totes, most shoulder bags and the better clutches. The top band, roughly $3,600 to $6,900, is where the Margaux family, the India and Agnes top handles and the Marlo totes sit. Suede consistently carries a premium over calfskin on the same silhouette, a rule that holds in every band. The other rule is simpler still: the number in a bag’s name is its width in inches.

Price band	2026 observed range	Example bags
Opening	$590 to $1,500	Double Travel Wallet $590, 90’s Bag $1,090, Half Moon $1,390
Middle	$1,550 to $3,500	Bourse Clutch $1,590, Parker $2,900, N/S Park Tote Small $1,550
High end	$3,600–$6,900	Soft Margaux 12 $4,350, Margaux Shoulder 12 $4,900, Marco Bag $6,900

Archive Models You Will Only See on Resale

A large part of the label’s reputation rests on bags no longer sold new, and knowing them changes how you read the secondary market. The Bindle is the best known: a suede shape with raw-cut trims, a knotted detail and an open top, reported to have retailed around $1,190, followed by the Bindle Three with its padded handle and removable inner pouch, observed near $1,700. Resale puts the Sofia between roughly $2,200 and $5,668; it is a structured calfskin flap bag with a metal lock closure and a two-compartment interior. Polished saddle leather, a top zip, a hidden shoulder strap and decorative stitching make up the Devon, a compact structured top handle. The Camden pairs grained or saddle leather with twin handles, a detachable strap, a magnetic closure and both patch and zip pockets at approximately 9 x 12.5 x 5.25 inches. Expect to meet the Ascot hobo, the Wander knot crossbody and the nylon Sling 15, none of which carry reliably documented retail figures.

Resale Values, Authenticating and Care

The resale picture is remarkably strong, though it should be read as observed market behaviour rather than investment advice. The Rebag CLAIR 2025 report put The Row at 97 percent brand-level value retention, the brand’s first appearance in the report’s unicorn tier of 85 percent and above, behind only Telfar, Hermes and Goyard. Individual models did better still, with the N/S Park Tote at 146 percent as the strongest performer, the Margaux Tote at 107 percent and the Half Moon shoulder at 106 percent. Not everything appreciates, though, and canvas, nylon, sisal and seasonal-colour pieces routinely discount, with the strength concentrated in black and neutral calfskin in the signature shapes. If you are hunting The Row for sale second hand, note that the brand operates no public authenticity coding, so judgement rests on stitching density, hand-painted edges, matte hardware and whether the bag holds its shape empty. There is no brand-issued protocol, so care takes its cue from the material: a soft dry cloth on calfskin, dry cloth only on nappa and lambskin, a brush and nothing wet on suede, spot-cleaning alone for raffia and canvas.